I think they buy them mostly because the neighbor bought one and they want to look as cool as they think he does. I only have one buddy with an Escalade, He bought the thing for two reasons...1. He only drives Cadillacs, 2. He needed a FWD truck to go hunting in. He's the only person I've ever seen that used his Escalade for what it should be used for. The thing is all scratched up from "Booney Crashing " and getting to where the game is and he also uses it for a work truck ( He has a small drywall co. ) It's the only Escalade that I've ever seen that I think looks cool! The rest of them with their stupid 24" wheels and their weak street tires should have bought a car!