I have not been a big Lincoln fan, but when I have been attracted to Lincoln it has always been called a "Continental." But then I have not been known to love all Cadillacs either, most of the Cadillacs that I have owned have been called Sevilles.
Lincoln has produced some of the Great cars of the last 60 years of the Twentieth Century. In each case the car has carried the Continental nameplate. I hope Lincoln is successful in bringing yet another true "luxury" car to the market place, ..... and let's hope that Cadillac does the same.
I like the idea of keeping a car's technology as inconspicuous as possible, especially in a luxury car. Beautifully, yet elegantly conservative, styling combined with top quality materials and finishes, and quiet isolation from the surrounding noise pollution are the key elements I would look for in an owner driven/chauffeur driven car.