kbb.com lists average retail as $12,305 (in the Northeast) so they're holding out for top $. If you really love the car that much and its worth that kind of cash to you then buy it. If you won't lose any sleep if it gets away you can always bring it back and gamble that somebody else snags it or they soften up on the price after sitting on it for a while. Value is a relative thing. How much would you want to shave off the price? Is it worth that much to not let the car get away?