Apologies, but I guess I don't get it. In my mind, we are all value buyers to a certain degree
(don't make me come up with 1,000,000 examples--a little thought and it's clear what I mean). Clearly, where each individual draws the line definitely varies from person to person, but it definitely exists in each of us.
I very much fail to recognize how one has more "status" in a STS-V vs., say, a BMW M5 or a Mercedes Benz E55 AMG. As a matter of fact, I would think "status" higher with the foreign listed cars than the STS-V with, not to mention, superior performance. And, let's not forget, that is at least SOME (if not a very significant portion) of WHY we are purchasing a V in the first place!! We want some performance!!!
Make no mistake about it--I very much love all 3 of the V-series Caddys. HOWEVER, the pricing of the STS and the XLR is disappointing in my mind. Either the performance needs to go up or the price go down in my mind.
There will be "Status" in the STS-V because it will be produced in limited numbers and have a higher sticker price than many other status cars. (and the little "V" on the fender doesn't hurt either
) Of course people have their own personal preference as to what brand is "higher status," as you said, person to person it varies. It might even be argued that it is a "bargain" as compared to some other AMG models, etc. I don't believe there will be disappointment among the vast majority of buyers with 469 HP. Hopefully, it will offer comparable performance for the pricetag, but time will tell. It is designed to perform. The STS-V will be seen and respected as compared to a E55 AMG or M5 because loyal GM or Cadillac fans will purchase one over those other choices, if they choose.
Like I said, Cadillac should go all out and produce the Sixteen or a Maybach-type vehicle to get the ultimate recognition. HERE is an example WHY Cadillac NEEDS to produce an even higher-status vehicle, something like the Maybach..........(I think Cadillac was "snubbed"....)
An article in the Robb Report (for the luxury lifestyle) Magazine caught my eye. I won't type the entire article, just the main points. From April 2002, p.98. here it goes:
Autos as Acquired Tastes,
"One of the more poignant moments in American cinema occurs in the 1987 classic TIN MEN, when aluminum siding salesman Danny Devito tells his wife, Barbara Hershey, about the importance of driving a Cadillac. A less substantial vehicle, Devito's character explains, would not instill confidence in his clients, but a Cadillac means you're dealing with someone of importance. Audiences laughed; the movie was set in 1963, and American tastes had changed dramatically since then. Upward mobility baby boomers no longer aspire to Cadillacs. Success meant a Mercedes, a BMW, or a Jaguar. The desire to turn heads was fueling a bull market in Ferraris and Lambourghinis, the ultimate in high powered sex appeal."
"Even then, the more things changed, the more they remaned the same, says Syracuse University Professor Robert Thompson, president of the Popular Culture Association. The way most of us identify our station in life is by the trappings of refinement; gracious homes, art collections, cellars stocked with fine wines. Yet none of these-however rare and costly-signal success and taste as effectively as an automobile. Everyone sees what we drive, while they may not see your art collection in your house."
"How else, for instance, does one explain the BMW M coupe? The average motorist might find its quirky, ugly duckling silhouette amusing, but vintage racer and car collecter Sandy Sadtler, proprietor of restoration specialists Madden & Ryan of Radnor Pa.., was enthralled. "The moment I saw it, I thought anything that looks this homely has to have great performance," says Sadtler, who bought one."
The article goes on to mention how wonderful Mercedes, Jaguar, and Bently are seemingly implying domestic cars are junk!?
Rich people may NOT be value buyers. They won't care about the million dollar price tag for the Sixteen, they will purchase one regardless, and those are the people Cadillac would target with cars like the Sixteen. Compared to that, the STS-V is a bargain.