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Watching the Watchers
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Cadillac Announces Competitive Pricing For 2004 SRX

DETROIT - Cadillac today announced pricing for its new 2004 Cadillac SRX medium luxury utility scheduled to hit dealerships early this fall. With V-6 models starting at $37,995 MSRP (excluding destination freight charge of $695), the SRX, when popularly equipped, is competitively priced with other medium luxury utilities.

The SRX V-6 price includes standard equipment such as a 3.6L V-6 VVT engine with 260 horsepower, 5-speed automatic with Driver Shift Control, RWD, StabiliTrak, speed-sensitive variable effort steering, four-channel ABS with Panic Brake Assist and traction control, power adjustable second row, side curtain airbags, theater seating, leather seating surfaces, one year OnStar Directions & Connections Service and much more.

In addition, a V-8 model of the SRX starting at $46,300 (not including DFC of $695) also is available. The V-8 model includes all the standard equipment offered on the V-6 model, plus the next-generation Northstar V-8 VVT engine with 320 hp; 18 inch wheels, reconfigurable storage, universal garage door opener, 6 CD changer, power passenger seat, wood trim, heated seats and power adjust pedals.

"SRX is a luxury utility with the soul of a sport sedan," said Jay Spenchian, marketing director. "Its Cadillac bloodline is clearly evident in its bold styling - a look that clearly sets it apart from its competitors."

Other optional features available on the V-6 and V-8 models include AWD, power third row seat, Ultra View or Ultra View Plus sunroof, rear seat entertainment, DVD navigation, Magnetic Ride Control, XM Satellite Radio, a Bose sound system with six-CD in-dash changer and much more.

2004 Cadillac SRX Highlights:

Two new engines available: next-generation 4.6L Northstar V-8 VVT with 320
horsepower and 3.6L V-6 VVT with 260 horsepower

Two five-speed automatic transmissions available: Hydra-Matic 5L50-E with the 4.6L V-8 VVT and Hydra-Matic 5L40-E with the 3.6L V-6 VVT

RWD and optional AWD available

Seats up to seven with the optional third-row seat

UltraView sunroof over first and second row - largest opening in segment

Segment-first, optional Magnetic Ride Control real-time damping system

Speed-sensitive variable effort steering

Four-channel ABS with Panic Brake Assist and traction control

Four-channel StabiliTrak

Optional rear cargo management system available as an alternative to third row
Cadillac is a division of General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer. GM employs 349,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. More information on Cadillac and its products can be found on
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