:worship:
At last! I was beginning the think that my STS had become an orphan car. The only Cadillac advertising I've seen this year features either the CTS-V winning Speed GT Challenge races (in motorsports magazines--my favorite is "Let's play follow the leader") or a wispy, young blonde thing perched high up in an Escalade (in other media). Cadillac's street presence, here in the San Francisco Bay area, is a DTS with a handicapped driver placard hanging from the rear-view mirror.
Mark La Neve, as your ad agency develops these STS ads, please remind them that the STS is a "Luxury SPORTS Sedan" (quoting the banner at the top of the manufacturer's window sticker--emphasis mine). In the 16 months that I've owned my 2006 STS I have seen NO ads extolling its sporting virtues (the STS-V, yes; the STS, no). Equipped as mine is; with magnetic ride control, Servotronic steering, and high performance brakes and Summer tires; the STS has major enthusiast chops and has nothing for which it should apologize to Audi, BMW, or Mercedes (or Lexus or Infinity). Cadillac has a self-made opportunity to tell America that there's a new kid on the (performance sedan) block. :LittleB::woohoo:
STS......as in Seville Touring Sedan. SLS......as in Seville Luxury Sedan. As in all top-of-the-line vehicles, slumping sales might be a combination of sticker shock, recalls, and customer returns for multiple manufacturing defects. And.....the loss of confidence inspired by press coverage of the President's Cadillac limousine stalling in the middle of Italy didn't help, either....at least my STS gets up to H fuel cutoff regularly (one of the advantages of rural farm country...).
