It's not a Cadillac issue, as my wife and I have a 2020 Premium Luxury AWD XT5 and it's the same thing, and our 2022 Ford F150 Lariat is quieter. Road noise is almost always worse on concrete than on asphalt, I'll explain below. Road noise is a function of 3 things -- tire tread, road construction, and vehicle insulation (and possibly wind noise in some instances). Re tire tread, most highway or all season tires are comparable in road noise. It's only the off-road tires with the large lugs that make a lot of road noise, which is obvious when a jeep or truck with off-road tires goes by. So tire tread is not your issue. Vehicle insulation is considered quite good in the Cadillacs, probably expecially in the premium luxury models although I doubt there's any extra for the more expensive models. Road construction is highly variable. Older concrete roads are the worst, with the seams in them and a smooth surface that really produces the most noise. Newer concrete roads that are paved seamlessly don't have the bumps, and are "grooved" by diamond grinding (this reduces noise significantly) and are about as quiet as any paved surface. I'm mostly familiar with FL and GA, and there are many newer paved concrete highways in GA that are a pleasure to drive on. Re asphalt, there's a big difference between the older and newer "Superpave" road surfaces. The older surfaces are solid and produce significant noise, but not as much as older concrete. The newer superpave roads have structural layers of ashalt underneath that are impermeable (water runs off of them) but the surface layer is constructed of permeable asphalt (usually a single size 3/8" x 1/4" with no fines to fill in the gaps). This surface layer is essentially like riding on an acoustic panel because of the voids and is very quiet. In addition, it provides a SAFER surface in terms of resistance to hydroplaning or skidding during wet weather. The surface does get wet when it rains, but nearly all of the rain passes through down to the structural/impermeable layers and runs off to the side of the road. This also reduces "splatter" or the water splashing up off of tractor trailer tires, again making travel safer. You'll see a road safer that looks wet with road shoulders that are shiny because that's where all the water goes. Superpave asphalt is the safest, quietest roadway made and in some places where it's replacing old asphalt, you can tell the difference between driving on the older and newer surface. You'll likely have to turn your radio up or down depending on which surface you're driving on. My wife has a soft voice and I struggle to have a conversation with her in our Cadillac, but not in our Ford. I downloaded a docimeter app and it seems accurate but is pretty worthless for this type of evaluation because 80 db is 10 times as loud as 70 db (eponential or logarithmic scale), and it's hard to nail down the difference when you're driving the the guage is fluctuating. The Ford did appear to be 1 or 2 db quieter on average and considering 10 db is 10 times as much, that's significant. If you're around new road construction where they're milling/grinding/removing the old asphalt and putting new asphalt down, you might see increased noise on the new asphalt because sometimes they'll route you onto the new structural layers which don't absorb sound, but you can sometimes find areas where you can switch lanes between finished superpave surfaces and structural layers and you'll really notice the difference. I think some automakers are trying to come out with a noise cancelling technology for vehicles -- similar to what you get in headsets, but for the entire interior -- to help resolve some of these issues. We like our Cadillac, especially since it's powered by the 3.6 liter naturally aspirated engine that burns regular fuel, but we did have the same or similar concerns as you regarding road noise. Hope this helps.