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'14 CTS-V LongRoof; '16 ATS-V Sedan,' 04 Trailblazer 4x4; '10 CTS LongRoof gone but never forgotten
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14,168 Posts
Discussion Starter #1
Sad news for Estate lovers...


Kia’s Sportspace concept won’t evolve into a station wagon version of the new Optima that debuted in New York last week.

“We looked at it. It’s a beautiful car and obviously it’s a big deal in Europe mainly because they love estates over there,” Kia Motors America product planning vice president Orth Hendricks said.

The company hinted at the possibility of an estate version of the Optima last March when it showcased the Sportspace concept in Switzerland.

“What we found is that [an Optima wagon customer] is right on top of our Sorento buyer.” The Optima is Kia’s best-selling product in the U.S. where last year the company reported 159,020 sales compared to the Sorento, which was its third-best seller last year at 102,520 units. Combined, they accounted for 45 percent of Kia’s U.S. sales in 2014.

A wagon version of the Optima might serve to elevate Kia’s profile in the European auto market, but that won’t be enough to justify the business case.

“We looked at the volume and we looked at the number of people that would choose it and what it would cost,” he said.

But bridging the gap from show concept to series production of a salable product would be expensive. Kia builds Optimas for this market and globally at its West point, Ga. plant. “It would be a whole other set of tooling to bring all that stuff in,” Hendricks said.

So for now, the possibility of an Optima station wagon will remain firmly in conceptual territory.
 

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Thunder Gray '08 CTS 3.6 FE2 Premium
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333 Posts
Too bad. The Sportspace was the only thing exciting about the "new" Optima. The new Optima sedan introduced at the NY show looks too much like the current version, in my opinion. I understand it's "all new," but I doubt most consumers will even notice the difference. Bringing the wagon, even if only in tiny volume, would at least build some buzz around the model. Oh well.
 

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'14 CTS-V LongRoof; '16 ATS-V Sedan,' 04 Trailblazer 4x4; '10 CTS LongRoof gone but never forgotten
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14,168 Posts
Discussion Starter #3
I definitely liked the lines of that wagon.
 
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Shrink that design down to the Forte5 and I bet they will sell more of them.
 

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2010 CTS 3.6L V6 RWD Performance
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187 Posts
Heck, I'll have to admit. Gotta love those people who go out and buy a Kia. You know Kia cars are practical, not too bad looking, are good on gas and don't break the budget. Smart people watch their money and take care to do the right thing. But me, I guess I must be crazy or something because I just can't bring myself to go out and shell 20k+ on a Kia. Rather than being a practical intelligent guy I'd go out an blow it on a CTS-V.
 

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2011 CTS Coupe AWD Performance
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184 Posts
I am a used car buyer as well. I went from Pontiac to Acura and now Cadillac. Each time it was a slight upgrade. Once you drive a luxury car, it's hard to go back to those "mainstream" brands. Whether it's a Kia, Toyota, Chevy, or whatever else, I can never justify paying $25k or more on a new car. I would rather let someone take the depreciation and buy a slightly used luxury car for the same price.
 

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2013 Black Diamond CTS4 Premium Coupe (sold-09 CTS4 DI Black Raven/Ebony)
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4,338 Posts
I don't know what you're talking about. That looks pretty real to me. Nice wheels. Looks like a solid chassis. Love the black color. Looks sexy.

 

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2010 CTS 3.6L V6 RWD Performance
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187 Posts
Kia hired a top designer away from BMW and gave him complete control as part of the deal. That's what makes Kia look sharp. I've rented these cars while on business trips and apart from the looks I just wasn't impressed with them enough to want to go out and buy one. They just don't have a solid feel on the road like a Cadillac CTS. The transmissions are buzzy and you get pushed around by the wind when passing a truck.
 

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'14 CTS-V LongRoof; '16 ATS-V Sedan,' 04 Trailblazer 4x4; '10 CTS LongRoof gone but never forgotten
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14,168 Posts
Discussion Starter #9
You get what you pay for.
 
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