[jimbeasaurus]

all of a sudden, (occasionally) I will have to insert the key pog in the cubbyhole in the center console to get the car to read it is there. (to allow it to start). Why all of a sudden? Does this usually mean that the battery is going bad in the key pog?

 

[PontiacV8]

...generally....weak battery in your key fob...
...also possible: sometimes the environment...e.g. interference with a mobile phone and stuff like that