The Cadillac Lyriq Electric SUV Is Not Worth Waiting For

And wait you will, even if you put your deposit down now. Sharper electric SUVs from rival brands will be available sooner.

www.bloomberg.com

Wow! This is a take, I mostly disagree with such negative reviews, but maybe this shows what the uninformed perspective looks like right now.
Kind of goes back to some views on GMs messaging to the masses.
P.S. not saying I agree, I should be early on my dealer list, but it’s definitely a take!

Can you cut and paste some of the text ( since a subscription is required )

 

I was hoping my local library access would get me past the Bloomberg paywall, but no luck. I did find this article to have some snippets of the Bloomberg Lyriq review, Starkman: This Bloomberg Auto Writer Is GM's Worst Nightmare

 

RRL's 'Deadline Detroit link substitutes well for the Bloomberg piece for those unable to access it (ex: subsequent articles grayed out and pushed me to register first = bub-bye). The DD blurb added choice bits to reinforce GM's apparent 'late to the party', 'spectacular vaporware commercials' and generally 'Not Ready For Prime Time' current challenges, all while they strive to keep a fanbase entralled and optimistic instead of running distracted to the next available 'actual real and I can really go buy one and drive it today' of other manufacturers' offerings'. Of course, it's pointed out all those other shiny objects actually visible to the naked eye are fraught with each of those companys' long records of at least as many recanted promises, engineering busts, quality cheats and recalls as in GM's trophy case.

My takeaway is the BB author's read is for other than brand-loyal diehards holding out for their only possible potential someday soon EV offering, that actually driving one ends up no great shakes, but a touch more interesting exterior styling, but there's generally better already on the street.

 

This is the 3rd time this particular article has been shared, but so everyone can read it (I was really tempted to add my own running commentary, but left commentary for the end):

By
Hannah Elliott
June 28, 2022 at 9:00 AM EDT



Park City, Utah, is pretty this time of year. Mountain sunlight drenches verdant hills strung with million-dollar ski lodges buttoned up for summer. Chestnut mares doze in pastoral repose. Shopkeeps don insta-smiles for travelers spending $40 on a bandana or squeaky dog toy.

But the 2023 Cadillac Lyriq transporting me through these bucolic environs had me in a funk. I had recently learned that the $62,990 SUV I was driving was a pre-production model—99% finished but technically not a customer-ready example of Cadillac’s first-ever fully electric vehicle. Which meant that any critique I might develop regarding it could be swatted away with an airy “It’ll be fixed by the time we get to production” comment from the folks selling it. This felt like a cop-out. Potential customers for this vehicle deserve to know what exactly they are getting into, not an approximation of something still to come.

The thing is, Cadillac is doing everything it can to get people into the Lyriq—fast. And it’s not working.

picture caption:
(The Lyriq SUV outperforms Tesla's Model Y on space and luxury interior design, but falls short on power and speed. Its larger battery delivers only comparable driving range.
Source: Cadillac)

In 2020, Cadillac announced it would push ahead Lyriq production by nine months. At the time, it seemed obvious that in order to keep up appearances, parent company General Motors needed to produce an EV more easily swallowed by the general populace than the planned $200,000-plus Hummer and some (still) forthcoming electric pickups. Rival Ford started selling the Mustang Mach-E EV SUV in late 2020, and started production on the F-150 Lightning pickup truck EV this spring.

Meanwhile, every other luxury brand from Audi and BMW to Mercedes-Benz and Porsche is already knee-deep in EVs. Audi, for instance, lists eight of them for sale on its website, with more on the way. (Hyundai, by the way, is quietly climbing the EV ranks with its affordable Ioniq 5 and Kia EV6.) So Cadillac offered a small “first round” of Lyriqs for sale in September 2021, and on May 19 opened orders for the 2023 model year version. A 2024 model-year Lyriq is currently open for “pre-order” sales, with production starting in the spring of 2023 and deliveries—with a higher MSRP—anticipated mainly in 2024.

It was unclear while I was in Utah how many of those first-round vehicles the company had delivered, or how the company selected people to purchase one in the first place. Spokespeople told me that deliveries of the 2023 models would start in a few weeks, declining to specify how many, if any, have actually sold.


Confused? Me, too. What I do know is that 2024 is nearly two years from now. So when I found myself on those mountain roads in Utah, I kept wondering: Would I, or anybody I knew, care enough about this thing to put down the refundable $100 deposit now to wait for some suburban vehicle they’d get sometime in the future?

I am no more immune to this age of instant gratification than anyone else; while the good-looking Lyriq passes the sniff test when it comes to power, range, and interior quality, it lacks the gut-check X factor that would make me want to wait.
Missing Some Luxuries

Maybe the Lyriq vehicles Cadillac sells next will have additional oomf. The one I drove lacked critical elements we have come to expect from even non-luxury vehicles: all-wheel-drive, heads-up display, and hands-free driving. At GM, hands-free is called “Super Cruise,” but in this car—as in early customer vehicles—it wasn’t functional. Customer cars will get Super Cruise as an over-the-air update later this year, a spokesperson said. The AWD system just wasn’t ready enough to put into cars, engineers told me. They already had the RWD system developed for the Hummer, so they used that one for Lyriq.

Cadillac doesn’t currently offer a company-official home-charging system; it says it will offer an Ultium-branded charger later this year. (Ultium is GM’s all-new battery system and platform. The company will spend $35 billion through 2025 to engineer it as a dedicated EV platform that can be calibrated to models across its lineup, from the Equinox to Hummer, which should help the automaker save money, according to Bloomberg Intelligence.) In the meantime, customers can buy a Clipper Creek home charging system through Cadillac to power the Lyriq. Prices on Clipper Creek’s website start around $350 and rise to more than $1,600.


The GPS and Navigation systems aren’t quite ready for prime time, either. In order to navigate a loop around the Park City area, I had to scan a QR code on my phone and then sync the phone to Bluetooth to use my own phone’s map that way. As I wound around near Wasatch Mountain State Park and circled sweeping vistas near Jordanelle State Park, I flipped through the map function on the dashboard just to see what would happen. While it did show accurate depictions of the road some of the time, most of the time I was in the car it showed a pixelated screen of gray.

All this will be ironed out by the time the next batch or so of customers take delivery, spokespeople told me. Quelle surprise.

Looks Good
Now that the ugly stuff is out of the way, the good stuff is this: The Cadillac Lyriq looks great. Rather than following the generic rounded hump of metal mold that Alfa Romeo Stelvio and Maserati Levante followed, it is distinguishable from those—or, say, an unbadged Audi. It folds sharp lines from the front black-crystal pinstriped grille to the bright red tail lights that wrap like big Ls around the rear of the vehicle. Standard 20-inch 6-spoke alloy wheels, or optional 22-inch split-spoke alloy wheels, complete the bold stance in something far prettier than what Ford has offered in the Mach-E. I hope this can become a signature look for Cadillac.


Inside, the Lyriq offers a gaping total of 105 cubic feet of passenger volume, which bodes well for any cowboy hat-wearing individuals who will want to drive it. The quality of the components and leather trim—which Caddy says are all unique to the Lyriq, with no parts-bin sharing across GM’s less exclusive brands—equals what you’d find in other premium rides from Lexus or Lincoln. I appreciated the mix of tangible knobs and buttons paired with touch-sensitive screens; it felt modern without going overboard.

An exceptionally quiet cabin, thanks to Cadillac’s clever noise-canceling system, made it all feel even more special that day I drove in Utah. The clean lines of the dashboard match the relative simplicity of the infotainment system, though you’d often have to dig through layers of options to find the tabs for tasks such as adjusting the strength of the regenerative braking. (A shortcut is available, though I never found it.) Intricate laser etching through the wood and metal were pleasing accents to the 33-inch curved LED screen set near the middle to form the centerpiece of the cabin.


On the road, Lyriq behaves comparably to what you might expect from the $68,000-or-so Tesla Model Y. That’s what I meant when I said it passes the sniff test. With a 340-horsepower equivalent motor and 325 pound-feet of instant torque, it glides smoothly and powerfully as it heads to a top speed of 118 mph. Zero to 60 mph takes six seconds, slower than the BMW iX and Audi e-Tron. But the steering apparatus and chassis are tight enough to keep the rig from wobbling or dawdling when you punch the gas or swerve.

The one-pedal driving system that brakes the car the moment you lift from the gas pedal will take some adjustment, but it does serve to help the vehicle achieve 312 miles at its farthest range. You can charge up to 76 miles of range in 10 minutes on a DC fast charger. These statistics are roughly the same as those of the comparably priced EV sedans and SUVs on the market today.

It all adds up to the Cadillac Lyriq being a capable, though not yet crave-able, SUV. Last I heard, GM said it wants to sell 400,000 EVs in North America by the end of 2023. At this rate, it’s going to have to move mountains to do it. Ski lodges included.

past commentary from the forums:

Interested at well. Even signed up for an account just to find it was still behind a paywall. I wonder what the alternative EVs they make reference to in the first paragraph. I certainly can’t think of any competitors that mix this amount of luxury at this price. Maybe a BMW X3 electric equivalent or a Mercedes’ glc EV equivalent? I think these cars are smaller in size. Their bigger brothers X5 and GLE are unlikely to hit this price point seem g that their gas equivalents are basically 60k for a basic model and easily 70-80k for similarly equipped models as the lyriq

Thanks. I always want to see both sides. But this one is kind of confusing, once you get past how dare they give me a car that isn’t perfect comments, seems like she really liked it.

Agree. Summarizing her main points...

• Isn't really available
• No good communication with Cadillac on vehicle quantity vs. timing
• Any non-working things or bugs easily dismissed by reps stating this is not quite a production vehicle (and would be corrected)

I think we all agree on the points above based on our Lyriq journey so far. But yeah, everything else it seems she likes.

I agree with her in that the unfinished car comments are valid and a miss by Cadillac.

Her actual hands on impressions seem really limited though to be honest. So much so she could have just read a couple other reviews and given really bad CliffsNotes

I also don’t care about a manufacturer branded EVSE. In fact I’d rather not have a branded one so if I sell my house it isn’t a point of confusion/negative for the buyer.

Right. That was a hit piece. Complaining that AWD is missing from an RWD version is hysterical

Tesla has people spoiled on 0-60 times even if the actual car portion of their tech device is mediocre and overpriced. It is as if not having a sub 4s 0-60 is suddenly terrible AND actual ride and seat quality or having an actual instrument cluster be damned. I don’t want a $70k tablet with wheels personally. Honestly the Ioniq/EV6 are only price competitive relative to the marked up Teslas and currently unsellable MME. Compare them feature for feature with a similar priced ICE and they fall really short especially given KIA and Hyundai dealers have gotten really bad about markup going back to the Palisade/Telluride . The Lyriq falls short in the backseat and HUD, but otherwise still seems feature rich and comparable.

People can buy what they want and if they don’t want to wait I can understand that too. At this point for me though I don’t see anything comparable.

That headline rubs me the wrong way. The body of the article has several valid critiques, but from my reading it boils down to (paraphrasing here) "if there is a car that just as well meets your needs/wants and is available to buy sooner, buy that instead."

For me, right now the Lyriq appears to be the vehicle that most closely meets my needs and wants; that includes features, cost, local service availability, and immediacy of the need. But, if another vehicle comes along and manages that balance better, I would jump ship.

That opinion wasn't worth the megabytes it was written on.

Ya, I did not get much from that review either, however I realize no car is perfect for everybody, so take the criticism as constructive, and move on. You know Cadillac after the Park City drive event will follow up on all of these reviews and make changes where they believe they need to. These reviewers ultimately help us get better cars, so I tend not to discount them. That said, this review had a clickbait headline, and if I was GM I would quietly remove this reviewer from their list to be invited in the future, the reviewers need GM (for stories) just as much as GM needs them (for coverage).