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2013 ATS 3.6 AND 2012 SRX
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Discussion Starter #1
On average a 2014 ATS took 138 days to sell. This was the 10th worst car in 2014. Cadillac selling roughly 30,000 units. This is a shame for such a well balance luxury sport 4 door coup. Cadillac buyers tend to be older, more interested in luxury and comfort. As a 63 years old with a 2013 ATS 3.6 I tend to run against the norm. I have had alot of sport coups over the years: ist year Lexus IS, Suzuki Kahshi, Camaro's, Mustangs and Audies. The ATS in the 3.6 verson tops the list in terms of balancing sport, performance and luxury in one package. Hopefully Cadillac will figure out how to do a better job of attracting buyers. This car needs to stay..:worship:
 

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2014 ATS 2.0 MT
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68 Posts
Some thoughts/observations:

Completely agree - I just got my ATS in February after much research, especially with the help of this site. It's one of the best driver's cars around - and this is coming from someone who is biased on Italian, mid-engine V8s.

Marketing is lacking, but also difficult due to the effort to change the image/mindset of the marque.

Fantastic car that is on par with its competition (or better), striking looks, wonderful chassis. Problems? Yes, but most of the competition has issues as well.

All three of the Cadillac service facilities I have seen were an absolute filthy, messy disgrace of a shop - I hope they are not all like this. I'm afraid to bring my car in to any of them. Buyers of BMWs etc would probably not be too motivated to buy a Cadillac after seeing these shops.

Also, now that Cadillac has established the ATS and CTS monikers, they want to change them - not too smart in my humble opinion.

Anthony
 

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2014 ATS4 Performance 3.6L, 2014 Jeep GC EcoDiesel
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120 Posts
Re: Is ATS Here TO Stay?

I think it will take time. The performance luxury segment will take a while to crack even with excellent product. Brand perception is a tough thing to conquer. When I used to think Cadillac, I thought of big, fat, crappy handling boats that looked like ass. However the gen 2 CTS changed that perception. I think for the ATS, Cadillac just needs to continue to make excellent product, price it better than the competition and start to offer some more visually appealing (less boring and more aggressive) packages like the BMW M-sport, Audi S-Line or even Lexus F Sport.

Also the dealerships need an upgrade. My local dealer offers great service, but is pathetic compared to the local Audi and BMW dealers in terms of presentation. Hard to be premium when you do not look the part.
 

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2018 XTS VSport Platinum AWD
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283 Posts
Re: Is ATS Here TO Stay?

I don't know where you guys live.. But here, in the St Louis area.. All the Cadillac dealers are top notch.. I've bought a few new cars in my life.. A couple of new Grand Prix's .. A Mustang GT ... None of them even come close to the service I receive with my new Cadillac..

Here is an example.... When I took my car in for the sunroof recall, I mentioned that the car would sometimes idle ruff when sitting at a stop light..

Well they fixed the ruff idle with a service bulletin to replace the motor mounts.. And the service rep told me that if the motor mounts had not totally fixed my complaint.. They would have then replace "ALL" the power train mounts.. And if that still didn't do it, they would have replaced "ALL" the body mounts too..

That's Cadillac style service..
 

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'14 ATS Premium with 3 pedals | Past: '13 ATS Performance & '99 Seville STS
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5,847 Posts
Re: Is ATS Here TO Stay?

Some thoughts/observations:

Completely agree - I just got my ATS in February after much research, especially with the help of this site. It's one of the best driver's cars around - and this is coming from someone who is biased on Italian, mid-engine V8s.

Marketing is lacking, but also difficult due to the effort to change the image/mindset of the marque.

Fantastic car that is on par with its competition (or better), striking looks, wonderful chassis. Problems? Yes, but most of the competition has issues as well.

All three of the Cadillac service facilities I have seen were an absolute filthy, messy disgrace of a shop - I hope they are not all like this. I'm afraid to bring my car in to any of them. Buyers of BMWs etc would probably not be too motivated to buy a Cadillac after seeing these shops.

Also, now that Cadillac has established the ATS and CTS monikers, they want to change them - not too smart in my humble opinion.

Anthony
Couldn't agree more! My guess is that Cadillac's management understand that there is a problem, but they don't know exactly what it is. Therefore they take the easy, but costly, way: throwing money at the problem! For some reason they htink there is something wrong with ATS and CTS and they are going to redisng these cars ans change them, hoping that it will fix the problem. But I would say the problem is more about perception and service, rather than products and the quality of cars.
For sure ATS and CTS are not perfect cars. But their design problems are not what stops people from buying, it is the perception and after-sale service that repels the people. My Cadillac dealership has been disgusting! Absolutely disgusting, and it will be the same disgusting dealer even after arrival of ATS and CTS replacement.
 

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2014 ATS 2.0T Performance
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88 Posts
Re: Is ATS Here TO Stay?

Yeah I definitely haven't had the same poor dealership experience as it seems some people do. I haven't taken mine in for service yet, but when I was buying the car, the sales manager showed me around the place, introduced me to my service advisor, let me check out the service department. I don't have a lot of experience with many dealerships in general (I've often bought used and serviced myself), but the Cadillac showroom in Austin was nice and clean and totally adequate as far as my expectations of a car dealership. Nicer and less of a "sales warehouse" than the local Ford and Nissan dealers, much nicer than a KIA showroom, about on par with a newer Hyundai dealer, more inviting and interesting than Infiniti. I guess I do have some experience. But I mean, the place was bright and clean, people were friendly, good furniture and TVs; it seemed like a perfectly fine place to take my car for occasional service. Maybe I have low standards; I don't think a pedestrian dealership building would ever be the deciding factor in my vehicle purchase. Ours is a standalone Cadillac dealer, so maybe that makes a difference when compared to shops that sell multiple GM lines together. Or maybe independent businesses just have different priorities.

In any event, to stay on topic. Yes I also hope the ATS sticks around. I have to imagine it will. It's far too early for GM to abandon this segment, regardless of how competitive it might be. They have a good product. They just need to get the attention of their target market and get more cars on the road. I wasn't even considering an ATS until the day I noticed one on the highway for the first time. Had one in my garage a week later. Get people into the showroom. Put butts in seats. Let the car sell itself.
 

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'14 ATS 4 Black Raven 3.6 Premium
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1,158 Posts
Re: Is ATS Here TO Stay?

I don't know where you guys live.. But here, in the St Louis area.. All the Cadillac dealers are top notch.. I've bought a few new cars in my life.. A couple of new Grand Prix's .. A Mustang GT ... None of them even come close to the service I receive with my new Cadillac..

Here is an example.... When I took my car in for the sunroof recall, I mentioned that the car would sometimes idle ruff when sitting at a stop light..

Well they fixed the ruff idle with a service bulletin to replace the motor mounts.. And the service rep told me that if the motor mounts had not totally fixed my complaint.. They would have then replace "ALL" the power train mounts.. And if that still didn't do it, they would have replaced "ALL" the body mounts too..

That's Cadillac style service..
Conversely, my experience buying my wife's new "lowly" Hyundai Santa Fe was immeasurably better than my experience buying my new ATS only 6 months later. Same with experiences following the purchase. I dealt with it because I'm not driving almost an hour every time I need something done to my car. It's far too convenient to have the dealership a couple minutes from my work.
 

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2019 XT4 Premium AWD Build 7/22/18 / 2013 ATS4 3.6 Premium Build 12/21/2012
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1,622 Posts
Re: Is ATS Here TO Stay?

The president of Cadillac has said the ATS is dead by 2019
The name is dead not the car. As they refresh models and intro new ones they will switch to the new naming convention e.g CT3. 2018 would be the 5 year mark and the ATS will be due for a refresh by then.
 

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2014 ATS 2.0 MT
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I still think that vanishing model names (ATS and CTS) that they worked so hard to establish is a bad move. Now they are trying too hard to be copycats (i.e. BMW, Audi conventions).....
 

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2019 XT4 Premium AWD Build 7/22/18 / 2013 ATS4 3.6 Premium Build 12/21/2012
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Re: Is ATS Here TO Stay?

Only time will tell. Cadillac leadership has their work cut out for them on multiple fronts with image, brand and dealerships being just a few of them.
 

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Great comments - I cannot explain the sales. I suspect the "foreign is always better" logic is in play. I have had my 3.6 for 2+ years and I am thrilled. Car is a pleasure to drive and own - problems? Yes - but no different than my string of previous german wonder cars. Give me the Caddy any day.
 

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2013 ATS 2.0 Premium RWD
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Re: Is ATS Here TO Stay?

The name is dead not the car. As they refresh models and intro new ones they will switch to the new naming convention e.g CT3. 2018 would be the 5 year mark and the ATS will be due for a refresh by then.
That's not true. He made it clear that the CT3 will be very different then the ATS...It won't simply be a rebadged ATS.
 

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2019 XT4 Premium AWD Build 7/22/18 / 2013 ATS4 3.6 Premium Build 12/21/2012
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Re: Is ATS Here TO Stay?

Understand they are making changes during refresh (larger back seat/trunk) but they are also talking about inserting a CT2 which should be more sized like the ATS we know. My over all point being that Cadillac is not going away from the smaller sport sedan segment which I took as the OPs concern not the name.
 

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2013 3.6 RWD Premium - 2006 BMW Z4M
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Re: Is ATS Here TO Stay?

That's not true. He made it clear that the CT3 will be very different then the ATS...It won't simply be a rebadged ATS.
I believe when the car is redesigned he said it will have a different name and the back seat will have more leg room. What else to make it "very different"?
 

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2011SRX,2015ATS RWD base 2.0
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Re: Is ATS Here TO Stay?

I have a 2015 ATS 2.0 standard RWD ordered in Oct delivered late Dec and with the exception of the Run Flats which I will change out to standard Michelins hopefully before I damage a rim I think the car is great,unfortunately for Caddy the month to month sales numbers are really in the toilet. Mar ATS down 31% CTS down 48%[car starts at 50K what does GM expect, same 2.0 same platform as ATS] the real bad news is year over year sales ATS down 20% CTS down39% the new Dutch Master has a formidal road ahead for Cadillac.
 

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2004 CTS Lux Sport and 2014 ATS 2.0T AWD Lux
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848 Posts
Re: Is ATS Here TO Stay?

In spite of any name changes, models last 5 to 6 years max! Just like a 2nd Gen CTS from the 1st Gen was somewhat changed, though looking similar. The 3rd Gen CTS looks somewhat more different.

Changing names from say an all letter moniker to two letters and a number; to most people it really means very little. More important is that the new models are a major improvement in design and innovation.

I am sad to hear of negative Caddy dealer experiences. I have been lucky around here. Having dealt with Cadillac dealers for over 25 years, I would say that I have had much more dignified sales experiences than say the Toyota, Ford or Chevy dealerships in the AutoMalls.
 

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2013 ATS 3.6L Luxury
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Re: Is ATS Here TO Stay?

unfortunately for Caddy the month to month sales numbers are really in the toilet. Mar ATS down 31% CTS down 48%[car starts at 50K what does GM expect, same 2.0 same platform as ATS] the real bad news is year over year sales ATS down 20% CTS down39%.
Wow, that is really bad. The craptastic advertising sure doesn't help. A couple of gems:

Buy an ATS as revenge:

https://www.youtube.com/watch?v=-h9KSvR1Eaw

ATS that seems to be stalking a geek:

https://www.youtube.com/watch?v=SSdJCt2vACQ

The music in that one was like nails dragging across a chalkboard after a while, so glad when they quit running it on TV.
 

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2013 3.6 RWD Premium - 2006 BMW Z4M
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Re: Is ATS Here TO Stay?

Hard to say if this is a new issue or what they expected. New head of Cadillac said he wanted to get away from heavy discounting and I don't know if true or not but if so it would be expected that numbers would drop further from where they were.

When I go on Truecar and compare their price to what they gave me last April when I was looking for a car it isn't as low. Last year I was looking at a Premium RWD V6, no sunroof, heated seats (ended up buying CPO) and they listed I could get one for about $43,500 with incentives. Just went and looked and price is $46,407 and only one incentive available (I wouldn't qualify). Dropping incentives would raise the profit per car but lower the number of cars they sell.

Just a guess, I really don't know.
 
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