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1992 Town Car Cartier & 2014 Accord LX MTX
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Damnit! Well that's a sign of the times.
 

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2017 Camaro ZL1; 2011 CTS-V sedan; 2004 Lightning
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12,007 Posts
"We felt it would have been irresponsible to bring a vehicle like that to the market at this time."

"Instead, we're gonna cram a 6.4 liter Hemi into the new Dodge Challenger. Much less irresponsible, no?"
 

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1988 SDV; 1997 SDV D'Elegance
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1,401 Posts
He's not gonna be the only unhappy camper. I had my eye on that one as well.

Buncha politically correct, "green" bean counters. And I'll bet they all have to squat to pee. Just what we need: Green Beanies now making the decisions and running the design group of Chrysler. I can't WAIT to see what monumental duds come out of THAT marriage!.
 

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2017 Camaro ZL1; 2011 CTS-V sedan; 2004 Lightning
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12,007 Posts
And I'll bet they all have to squat to pee.
Oh, thanks a lot you turkey. Now my wife says I have to fight you. :lol:
 

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1992 Town Car Cartier & 2014 Accord LX MTX
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34,087 Posts
The soul of Chrysler is dying. Somehow I wouldn't be surprised to see this new company cut the good models too (Challenger, Charger, SRTs) etc etc.
 

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'93 Cadillac 60 Special; '03 Lincoln TownCar Limited ED
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5,929 Posts
Sandy is neither SAD nor HAPPY as Sandy never, for a moment believed it.
Allow me the explain.
Making & parading that Imperial to be made at the intended plant was no more & no less of a ploy to obtain concessions by the workers, and the Unions by dangling the Imperial Carott in their faces. As in, you'll have overtime and this is gonna be a hit and we will need you and will put limits on new hire-ees and and and life will be sweet.
Soon as the concessions were meet, YANK - away goes the Imperial.

Look, the fuel regulations do not take effect until 2020. THAT Imperial could have been in showrooms in 2009. That's 11 years prior to the regulations!
Enough to run it 4 years & facelift it for another 4 years !!

If CryCo is so duly concerned about fuel, what's with the 6.1 Hemi in so many lines of cars & trucks? 'Ya all know it will eventually be in the Challenger !

Coffees on.... SMELL IT :)
 

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1979 Coupe Deville, 1995 FWB & 6 Other Non-Cadillacs.
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759 Posts
That sucks. If they nix the Challenger too, I hope they file chapter 11. I thought Chrysler was making a comeback with cars like the 300C, but i think that was just a fluke. Their future probably holds a bunch of Chinese engineered junk.
 

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'93 Cadillac 60 Special; '03 Lincoln TownCar Limited ED
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5,929 Posts
CryCo has never had the mega quasi-billions of Ford & G.M.

CryCo has never either 1) had the money or was willing to spend the money, or 2) just didn't know HOW to MARKET a luxury car.

If you think back, (and that depends upon each reader's age - how far they can think back to).... CryCo's money from large sales numbers came from the persons only able (or willing) to spend entry level monies, at any given time-frame. Be it the Valiant, the Dodge Dart, the Coronet, the Belvedere, the Volare, the Aspen, the Omni, the Horizon, more recently the Neon, and the current cars. These are what kept CryCo afloat. This is what they were selling, while GM was selling LeSabres & Electras & Park Avenues, and Cadillacs, and Olds 98 & 88s and Pontiac Bonnevilles & Grand Prixs and Caprices and Ford was selling Mark 6,7 & 8s and Continentials & Town Cars, and Grand Marquis & Thunberbirds !

Sure, they could put a vertical grille and fancy interior into a Dodge Diplomat or Dynasty and "make" a New Yorker or Imperial, and sell like 50 thou of them, but that would be the limit, per any given year. They were the coffee and desert, but the meal that kept dealers afloat was the cheap(er) cars.

Put bluntly, CryCo has not a clue, as to how to market, and gain acceptance in the Luxury car arena. Never did - Never will ! It takes MEGA bucks, that CryCo has never really been fortunate enough to have.

Just because you bring out a nice Imperial, does not mean folks are gonna beat a path to your door. They have to "court" & cater to the wealthy, they have to TAKE the car to places where the wealthy congrate, they have to advertise in the reading material that the wealthy read and offer an unheard of warrantee, offer free Imperial loaners WITH gas, and all of that kinda stuff, and then it will take 8 years to register a blip on the luxury car screen.

Remember, year ago it was Cadillac & Lincoln as competition. Today it's still Cadillac & Lincoln, PLUS Mercedes, Jaguar, BMW, Audi, Volvo, Infiniti & Lexus.
Each of the above have EXCLUSIVE dealerships!! Mr & Mrs Wealthy coming in to see the Imperial have to endure passing a Nitro? A Wrangler? A Dodge ? Oh, Horrors.

Yes, it may be silly, but it's fact! The well to do DEMAND EXCLUSITIVITY ! Watch, keep your eye on Maserati. They got it down 100% & in the last quarter, all of the above mentioned cars sales were down. Maserati was up 70% and made the spotlight on the cover of the WALL STREET JOURNAL.
One Maserati dealer in Calif. took in 12 M-Bs in 1 month alone! Maserati knows how to do it. CryCo is lost out there between Pluto & Mars.

IF they ever bring back the IMP and it's a decent car, I'll buy one, but that's mostly in memory of my folks.
 

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1992 Town Car Cartier & 2014 Accord LX MTX
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34,087 Posts
Well, now I know why the Lebaron never sold as well as the deVille or Continental!
 

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Registered
'93 Cadillac 60 Special; '03 Lincoln TownCar Limited ED
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5,929 Posts
The LeBaron was a guizzied up Diplomat, which in turn was a stretched Aspen/Volare. It looked nice, stylish and all but road lousey and the interior squeeked so bad, one would think it had field mice in it :eek:
 

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Registered
1992 STS / 2005 MB G500 / 2003 STS / 2006 XLR-V
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11,694 Posts
Discussion Starter #16
CryCo has never had the mega quasi-billions of Ford & G.M.

CryCo has never either 1) had the money or was willing to spend the money, or 2) just didn't know HOW to MARKET a luxury car.

If you think back, (and that depends upon each reader's age - how far they can think back to).... CryCo's money from large sales numbers came from the persons only able (or willing) to spend entry level monies, at any given time-frame. Be it the Valiant, the Dodge Dart, the Coronet, the Belvedere, the Volare, the Aspen, the Omni, the Horizon, more recently the Neon, and the current cars. These are what kept CryCo afloat. This is what they were selling, while GM was selling LeSabres & Electras & Park Avenues, and Cadillacs, and Olds 98 & 88s and Pontiac Bonnevilles & Grand Prixs and Caprices and Ford was selling Mark 6,7 & 8s and Continentials & Town Cars, and Grand Marquis & Thunberbirds !

Sure, they could put a vertical grille and fancy interior into a Dodge Diplomat or Dynasty and "make" a New Yorker or Imperial, and sell like 50 thou of them, but that would be the limit, per any given year. They were the coffee and desert, but the meal that kept dealers afloat was the cheap(er) cars.

Put bluntly, CryCo has not a clue, as to how to market, and gain acceptance in the Luxury car arena. Never did - Never will ! It takes MEGA bucks, that CryCo has never really been fortunate enough to have.

Just because you bring out a nice Imperial, does not mean folks are gonna beat a path to your door. They have to "court" & cater to the wealthy, they have to TAKE the car to places where the wealthy congrate, they have to advertise in the reading material that the wealthy read and offer an unheard of warrantee, offer free Imperial loaners WITH gas, and all of that kinda stuff, and then it will take 8 years to register a blip on the luxury car screen.

Remember, year ago it was Cadillac & Lincoln as competition. Today it's still Cadillac & Lincoln, PLUS Mercedes, Jaguar, BMW, Audi, Volvo, Infiniti & Lexus.
Each of the above have EXCLUSIVE dealerships!! Mr & Mrs Wealthy coming in to see the Imperial have to endure passing a Nitro? A Wrangler? A Dodge ? Oh, Horrors.

Yes, it may be silly, but it's fact! The well to do DEMAND EXCLUSITIVITY ! Watch, keep your eye on Maserati. They got it down 100% & in the last quarter, all of the above mentioned cars sales were down. Maserati was up 70% and made the spotlight on the cover of the WALL STREET JOURNAL.
One Maserati dealer in Calif. took in 12 M-Bs in 1 month alone! Maserati knows how to do it. CryCo is lost out there between Pluto & Mars.

IF they ever bring back the IMP and it's a decent car, I'll buy one, but that's mostly in memory of my folks.
Excellent post and EXACTLY the same reason the Volkswagen Phaeton was doomed from day one in the U.S. God forbid I have to drive a Jetta loaner!
 

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Premium Member
2006 STS V8 AWD, '95 Ford Ranger
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28,970 Posts
The late '50s Imperials were the worst built pieces of crap I ever had to work on. I was working at a machine and welding shop. Imperials would not make it to Fairbanks over the Alaska Highway under their own power. Virtually every one that tried it, was brought to us on a wrecker hook by the dealer. Chrysler Corp. knew what the problem was because they supplied us with factory prints to reinforce problem areas. The other Chrysler products of the time were just as bad. Chrysler had recently converted to unitized construction and missed the mark badly. During the same period of time there was one Ford product and one Oldsmobile with a broken frame. The Olds had dropped a wheel in a culvert. One Imperial had a strange rattle as well. I found a 1 1/2 in ball bearing that had been welded into a box section that approximated a frame rail. Everytime the car started out the bearing rolled to the back. Everytime the car stopped it rolled all the way to the front. During the same period I found a Coca Cola bottle in the door of a new Olds. UAW forever.
 

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Super Moderator
2002 Seville STS F55, 2006 Mazda Miata
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22,408 Posts
Chrysler has had plenty of success with the 300M and 300C. Luxury-aspirational cars priced right and well-optioned.

Both M and C are appealingly styled. This Imperial wasn't about moving Chrysler upmarket. It was about making a cartoon version of the 300. Not a darn thing about the Imperial concept said "Take me seriously."
 

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Premium Member
2006 STS V8 AWD, '95 Ford Ranger
Joined
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28,970 Posts
Chrysler has had plenty of success with the 300M and 300C. Luxury-aspirational cars priced right and well-optioned.

Both M and C are appealingly styled. This Imperial wasn't about moving Chrysler upmarket. It was about making a cartoon version of the 300. Not a darn thing about the Imperial concept said "Take me seriously."
The original Mexican Road Race 300s were serious cars. About every "300" after that was as fake as a Ford Thunderbird; all styling and no go. They're still trying to feed off the originals.
 
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