Was it accidentally turned off? The round knob on the left of the steering wheel surrounded by the 4 rocker switches. Push it so it comes out in its out position. Then give it an extra tug so it comes out a bit more and locks into a slightly further out position. Then twist the knob. This is how you adjust the brightness of the HUD and how you turn it on and off.
Check the fuse
If not, they don't last forever. I've seen them have to be replaced on these forums. Not unheard of.