Someone has it right...Katshot said:
Posts by AirJigga25
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Cadillacs Winning Strategy:
It is time for Cadillac to take a step back and do what has always made them successful. Why do people say, It is the Cadillac of (category). They say this because of the ideals that Cadillac was once known for despite, having lost its way in the 80’s and 90’s.
Attributes to Leverage:
1. The Cadillac Symbol and Brand Name. The Brand name and symbol are the best in the World along with Mercedes.
2. Cadillac is an American car. Make sure everyone knows it is AMERICAN who might be thinking about getting one.
3. Luxury. Keep the chrome bumpers and trim! The plastic might cost less but it is all about quality! While everyone else is moving to plastic, stand-firm and put the real thing on the most luxurious cars money can buy. We want wood grain and leather too!
4. Quality. Cadillac and Quality should be synonymous. These cars should drive 100,000 problem free miles and more. Why do people love Toyotas? Because their bodies rust out before the engine and parts do. The quality control needs to be incredibly thorough.
5. Keep the style, design, and engineering on the cutting edge, but never over-engineer to the point where the cutting edge technology is dysfunctional, the car is extremely expensive to fix, and normal mechanics can’t work on them. The design problems must be avoided at all costs. Keep it Simple Stupid is sometimes a good motto.
Execution:
1. Advertising. Cadillac needs a huge, signature advertising Campaign. Retro is very in. They need to show that whether you’re old or young, Cadillac is IT. I would pour millions into Cadillac and public exposure. I.E – Does anyone remember Tom Brady’s Super Bowl MVP present?? (ESCALADE). Take the XLR and run a HUGE ad campaign.
2. Dedicate the brand to designing an award-winning model. The car will create a stir by itself such as the Lincoln LS, the Nissan 350Z, The Volvo R60, etc. Free magazine ads and free PR come along with that. Nothing is better advertising than good PR. Bad PR on the other hand…is the worst.
3. Execute Quality. Exemplify Quality. Be Cadillac Quality.
4. Customer Service. Make sure all Cadillac dealers give top priority to their customers.
Compete. Go right at the competition and exploit their weaknesses.
It is time for Cadillac to take a step back and do what has always made them successful. Why do people say, It is the Cadillac of (category). They say this because of the ideals that Cadillac was once known for despite, having lost its way in the 80’s and 90’s.
Attributes to Leverage:
1. The Cadillac Symbol and Brand Name. The Brand name and symbol are the best in the World along with Mercedes.
2. Cadillac is an American car. Make sure everyone knows it is AMERICAN who might be thinking about getting one.
3. Luxury. Keep the chrome bumpers and trim! The plastic might cost less but it is all about quality! While everyone else is moving to plastic, stand-firm and put the real thing on the most luxurious cars money can buy. We want wood grain and leather too!
4. Quality. Cadillac and Quality should be synonymous. These cars should drive 100,000 problem free miles and more. Why do people love Toyotas? Because their bodies rust out before the engine and parts do. The quality control needs to be incredibly thorough.
5. Keep the style, design, and engineering on the cutting edge, but never over-engineer to the point where the cutting edge technology is dysfunctional, the car is extremely expensive to fix, and normal mechanics can’t work on them. The design problems must be avoided at all costs. Keep it Simple Stupid is sometimes a good motto.
Execution:
1. Advertising. Cadillac needs a huge, signature advertising Campaign. Retro is very in. They need to show that whether you’re old or young, Cadillac is IT. I would pour millions into Cadillac and public exposure. I.E – Does anyone remember Tom Brady’s Super Bowl MVP present?? (ESCALADE). Take the XLR and run a HUGE ad campaign.
2. Dedicate the brand to designing an award-winning model. The car will create a stir by itself such as the Lincoln LS, the Nissan 350Z, The Volvo R60, etc. Free magazine ads and free PR come along with that. Nothing is better advertising than good PR. Bad PR on the other hand…is the worst.
3. Execute Quality. Exemplify Quality. Be Cadillac Quality.
4. Customer Service. Make sure all Cadillac dealers give top priority to their customers.
Compete. Go right at the competition and exploit their weaknesses.
Chrome is just one of the answers!!! :worship: :wacky:Panther said:
NIN....... who cares, that car is aawesome, once you get it fixed up, I am sure you are gonna have fun with it
Cadillac should get chrome.....dare I say chrome bumbers? some sort of tail fins, and the huge chrome grilles....... Let's see, Mini did it, VW did it, Ford did it (twice now), Chrystler did it..... I am sure there are others....... look how well all of those sold....
PIPE DREAM :lightbulbSoundAdvantage said:
cadillac needs to move from the bottom to the top...from yahoo autos
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aviator eh? I haven't even seen one of those yet besides pics. good reviews. get a picture up once you get it!! I'd like to check it out.
what color & options? They have great reviews. I'd buy a aviator over an explorer anyday, but then again, aviators cost more.Katshot said:
We have to work on the resale values of these cars. GM where are you!!??
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