You've just been promoted to the division head for the Cadillac brand. GM is willing to give you free reign and an open pocket book to improve Cadillac. But you need to submit a proposal for the board to approve. So what changes would you make and why?
Guidelines:
1. We are the board. You need to sell ALL of us.
2. Posting 'I'd make the Cadillac Sixteen' is not a business plan. How would that improve the whole brand?
3. Bashing/praising the past isn't a business plan. How are you going to keep Acura/Audi/BMW/Infiniti/Lexus/Lincoln/Mercedes and yes, the upcoming resurgent Chrysler, from taking your customers away in the future?
Guidelines:
1. We are the board. You need to sell ALL of us.
2. Posting 'I'd make the Cadillac Sixteen' is not a business plan. How would that improve the whole brand?
3. Bashing/praising the past isn't a business plan. How are you going to keep Acura/Audi/BMW/Infiniti/Lexus/Lincoln/Mercedes and yes, the upcoming resurgent Chrysler, from taking your customers away in the future?
