What I don't understand is from reading about the "new" V series cars is that Cadillac is looking to remake the "V" name. So here I go on my take.
1) The "V" series has been well defined since the first gen CTS as the total badass car. What needs further definition on the subject of ultimate power performance and luxury?
2) Take a look at the numbers on the CT5 V, it is using the 3.0 twin turbo that offered 400hp/400 torque in the CT6, but is now down to 355 horse wtf. While this platform may have less mass to move why decrease the horsepower.
3) The CT4 starts with 2.7 inline 4 from the GM trucks? Yikes.
4) While the V-Sport never sold in huge numbers, in either platform the XTS or CTS, I think the new offerings should have been called V-Sport.
5) Cadillac should have extended the V-Sport offering to the XT5, the 3.6TT worked in the front drive platform of the XTS with the addition of all wheel drive. That would have increased the market space of the V-Sport branding on a higher volume selling platform.
6) Cadillac is trying to remarket the V badge, and who knows what they intend to call the actual performance model. In my view what GM and Cadillac are doing is just setting the whole brand back big time.
I remember when the CT6 with the new V8 first hit it was called V-Sport, then became V, this I can understand a bit. As they could have added a V6 with turbos to be the V-Sport in that range of car. After all the car had the 3.0 TT already for its entire run.
Cadillac if you are listening please see the error of you way right now, everyone in the performance car world knows the "V" badge is the biggest bad a** Cadillac, what you need to do is shore up the V-Sport badge across your volume selling lines. While the V-Sport badge did not sell in huge numbers you made the mistake of only offering in product lines that were losing market share everywhere.
The way I see it very simple fixes here, add the V-Sport trim to the following:
XT4 gets the 2.7 turbo called a "V" or V-Sport based on performance, if it works make the 3.6 v6 a V Sport.
XT5 based on above figure out a way to offer a "V" or V-Sport option
XT6 rinse and repeat.
Do the same with the next gen Escalade.
Those are your volume sellers, let the current branding carry over, then build once again while low volume V series and V-Sport series performance sedans.
There is no need to reinvent the wheel here.