The automaker will launch about 15 new vehicles next year: A new family of large SUVs, three "crossover" vehicles, a new Saturn roadster and sedan and the next generation of its full-size pickups.
The new vehicles -- designed to shore up GM's strongholds and grab share of growing segments -- are critical to Chairman Rick Wagoner's comeback strategy.
To quell doubts about its future, GM has allowed dealers, journalists and key analysts to peek inside its usually top-secret product tent earlier this year, providing a glimpse of vehicles coming out in the next 30 months. The reaction was largely positive, but the models will face challenges in a U.S. auto market bursting with new entries.
"The stuff in (GM's) pipeline looks good," said Joe Phillippi, industry analyst with Auto Trends Consulting in Short Hills, N.J. "The problem is everybody else has stuff that looks good, too."
The new vehicles -- designed to shore up GM's strongholds and grab share of growing segments -- are critical to Chairman Rick Wagoner's comeback strategy.
To quell doubts about its future, GM has allowed dealers, journalists and key analysts to peek inside its usually top-secret product tent earlier this year, providing a glimpse of vehicles coming out in the next 30 months. The reaction was largely positive, but the models will face challenges in a U.S. auto market bursting with new entries.
"The stuff in (GM's) pipeline looks good," said Joe Phillippi, industry analyst with Auto Trends Consulting in Short Hills, N.J. "The problem is everybody else has stuff that looks good, too."
