The Deville had always been the leader in the luxury large car market in the US sales wise and "loyalty" wise. Meaning people who bought one came back to buy another...and another.
The DTS is the next link in the chain and my father is going to wait a few more years before replaceing the 98' deville and skip the 2000-2005 deville body style and go right to DTS. The DTS has chrome and other features that the 2000-05 devilles were missing. This is big step forward and actually looks and feels like a luxury car.
Don't get me wrong the 2000-05 devilles were nice but my father and I both agree they were missing the elegance to seperate them from other cars. They would stand out but they were monotone all the way through, the DTS breaks up "all that car" with nice chrome accents and nice angles. When your seen in one people will know its a Cadillac instantly and if not instantly certainly turn some heads who will inquire. I've seen a few around my area and I must say they do have a nice presence on the road.
Just think this one hasn't even been promoted as much as the Lucerne. People may say its rebadging but take the pictures of the interiors of each and the exteriors and see how little looks the same. The interiors are much differant and the exteriors may share some curves but each is distintivle its own brand.
The DTS is big, and really fills up a rearview mirror nicely
With that said I still would want a CTS-V...but then again I'm one of those punk kids you all talk about.
Ok end late night rant