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Cadillac Maniac
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- A new study re-imagining the luxury sedan, showcasing the progression of the Cadillac Art and Science philosophy
- Designed from the inside out, featuring a new concept for the interface between the driver and the auto electronics
- Plug-in hybrid system is matched with a 3.6L V-6 and all-wheel drive for dynamic and efficient performance

DETROIT – Cadillac unveiled the XTS Platinum Concept at the 2010 North American International Auto Show, suggesting a new paradigm for the luxury sedan of the future. The concept showcases Cadillac’s emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system.

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car’s entertainment, navigation and information systems.

“The XTS Platinum concept is the next expression of Cadillac’s Art and Science execution philosophy, reflecting our drive to deliver the latest innovations in the most artful manner,” said Bryan Nesbitt, Cadillac general manager. “We envisioned this concept as an automotive personal headquarters, using advanced technology to enable new levels of connectivity and luxury.”

The XTS Platinum Concept uses Cadillac’s 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid system. The plug-in technology enables the battery to fully charge from a standard electrical outlet, enabling pure electric propulsion in many driving situations, especially urban commutes in which fuel efficiency may double that of a conventional hybrid.

Traditional luxury sedans were defined by elegant interiors and Cadillac’s XTS Platinum Concept propels that formula into the future. It delivers new approaches to luxury within a design that combines fine craftsmanship with customer-driven innovation. Like the current Platinum Edition products, such as Escalade Platinum and the STS and DTS Platinum sedans, the interior is based on hand cut-and-sewn materials. The XTS Platinum Concept injects more contemporary forms and themes into the interior design, including the use of Organic Light-Emitting Diode (O-LED) displays in place of traditional gauges and screens.

The concept previews a new integration philosophy guiding the development of future models with respect to in-car electronics. The intent is to progress Cadillac’s intuitive in-car electronics systems, typified by the deployable touch-screen navigation system that has been highly acclaimed in the brand’s CTS and SRX product lines. The XTS Platinum Concept previews this strategy via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel. They call it a “dead front” design, because the panels appear black until the car is turned on and the screens illuminate. The instrument panel itself reflects the XTS Platinum’s other focus – uncompromising luxury and attention to detail on the interior.

“The Platinum distinction in Cadillac means the fullest extent of luxury and technology and we’ve tried to reach even further with this concept,” said Clay Dean, Cadillac design director. “Just as the technology pushes the boundaries of what a Cadillac can offer, so do the details that make the XTS Platinum Concept an uncompromising experience.”

The interior takes inspiration from nature, specifically the intricate layers of petals that combine to form an orchid. Cadillac designers translated that into a layered and detailed interior. Light cream is the cabin’s primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior’s roof. The console is made of a richly finished wood and houses lighting features.

Premium leather seats include a new style of automotive suede, with a laser-etched pattern. The patterned material adorns the center sections of the seats and accents the door trim. Thoughtfully detailed stitching is used throughout the interior, including the seats, instrument panel and door panels. Passengers in the spacious rear compartment of the XTS Platinum Concept also have access to the car’s connectivity feature, along with a range of infotainment choices.

“We never lost sight of the fact that a large luxury sedan needs to be spacious and accommodating,” said Dean. “Passengers will find generous headroom, legroom and knee space, along with the technology elements that make the drive more productive.”

A new proportion

The XTS Platinum Concept has a distinctive proportion that transcends the traditional aesthetic of luxury sedans and carries the brand’s Art and Science design in a more progressive manner. The unique proportion supports the “inside out” design priority, while creating a sleek profile that complements the car’s advanced technology elements and necessary aerodynamics.

“The XTS Platinum Concept design artfully conveys its focus on functionality through technology,” said Dean. “It is the antithesis of the conventional three-box sedan, suggesting the active evolution of Cadillac’s design language.”

A sweeping profile culminates in a short, high deck lid that meets the XTS Platinum Concept’s aerodynamic needs – including a rear spoiler mounted on the deck lid, incorporating the center high-mounted stop lamp. A high, sloping beltline gestures the vehicle forward, suggesting motion, while the fenders flare outward wrapping tightly around 20-inch wheels and tires. The wheel-to-body proportion was carefully tailored to visually communicate the car’s all-wheel-drive chassis.

Like the interior, the exterior elements are precisely tailored and elegantly detailed. Brushed billet aluminum trim is used selectively and the 20-inch, 11-spoke wheels feature a brushed aluminum face accented with bright inserts within the spokes. The wheels are wrapped with special Bridgestone tires that were created specifically for the XTS Platinum Concept.

Signature elements essential to Cadillac’s Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac’s Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.

Purposeful and efficient performance

The XTS Platinum concept’s plug-in hybrid electric propulsion system (PHEV) builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The plug-in capability boosts the car’s electric-only driving capability, offering additional battery energy capacity and enabling it to recharge from a standard external electrical outlet. The key benefit of external plug-in recharging is that in many situations – such as overnight parking – the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid. In some conditions, such as urban commutes, drivers can experience efficiency that doubles that of conventional hybrids.

At higher speeds or when conditions demand it, such as brisk acceleration, a combination of engine power and electric power or engine power only, propels the vehicle. The combination of the Direct Injection V-6 engine and the PHEV system featuring fully electric variable drive provides a spirited driving experience. The system provides an estimated 350 horsepower (260 kW) and 295 lb.-ft. of torque (400 Nm).

Magnetic Ride Control (MRC) enables the XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in “regular” driving conditions. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

MRC uses electronic sensors at all four wheels to literally “read the road” every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions.

An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details.

“The XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car,” said Nesbitt. “It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly.”

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. More information on Cadillac can be found at media.cadillac.com.

# # #

CADILLAC XTS PLATINUM CONCEPT SPECIFICATIONS

Vehicle type: luxury sedan concept

Wheelbase (in / mm): 111.7 / 2837

Length (in / mm): 203.5 / 5170

Width (in / mm): 74.8 / 1900

Height (in / mm): 59.1 / 1500

Track (in / mm): 62.6 / 1589 (front); 62.8 / 1594 (rear)

Powertrain: plug-in hybrid system with 3.6L Direct Injection gas engine (with variable valve timing); lithium ion battery

Suspension: four-wheel independent with Magnetic Ride Control.

Brakes: four-wheel disc with electric park brake system

Wheels: 20-in front / 20-in rear

Estimated power: 350 hp (260 kW) / 295 lb.-ft. (400 Nm)
 

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1970 Eldorado.
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The 350 HP is gas+electric combined, right?
 

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Past: 95 Fleetwood, 91 Brougham. Now: 92 Lexus SC300
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I'm really diggin that interior, especially that wood trim and metal seatbelt buckles with the Cadillac crest on them(reminds me of the buckles on my 1991)
 

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I'm really diggin that interior, especially that wood trim and metal seatbelt buckles with the Cadillac crest on them(reminds me of the buckles on my 1991)
I hope they make it to production and we will see them in the other future models as well!
 

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02 Escalade | 02 Corvette "Goldilocks" | 03 Blazer 4x4 | 92 Caprice Wagon LS1/T56
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I am in love. No crap. That's hot.
 

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Larger version of the 2010 LaCrosse/Allure (Delta Platform). Base FWD with available AWD that sends 100% of the power to the rear under acceleration to eliminate torque steer.

I'm looking forward to it. :)
 

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'18 Escalade Platinum
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Where to start. As someone who's owned a few DeVilles/DTS ('91, '94, '98, '03, '06, '08), I had high hopes for this vehicle especially in light of the '06 refresh. Cadillac has surveyed me several times asking what I wanted in the replacement for the DTS and this aint it. All I see here is an EPIC FAILURE. Aside from the hybrid powertrain, there's nothing new here. Its just another refresh, only on a different FWD platform.

Now that I've looked at actual pictures from the show its more decontented than from '05 to '06.
From the live pictures vs my '08 DTS Platinum the XTS is missing:
-Rainsensor
-Auto high beams
-Rear seat climate control
-Rear seat armrest
-Massaging front seats
-Alcantara headliner
-Rear window sunshade (I'm still pissed about losing them from the rear doors with the '06 refresh, now its gone from the rear window too)
-Rear seat vanity mirrors
-Heated rear seats
-Rear seat lumbar control
-Rear seat adjustable headrests
-Front and rear park assist
-Lane Departure Warning
-Side Blind Zone Alert
-should I go on?????

The hybrid powertrain notwithstanding, this appears to be an update of the CTS rather than a replacement for the DTS.

To me this thing has failure written all over it. I said my '06 DTS was my last Cadillac, but the Platinum was enough of an upgrade that I relented and picked up an '08 DTS. But Cadillac just lost me. When the lease is up on my '08 this fall, for the first time since I began driving, it won't be in a Cadillac.
 

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Although I wouldn't go so far as to say it's an epic fail, I do maintain that they are making a big mistake in using the wrong chassis. If they want to make that comparison with the S-class hybrid more than just laughable marketing hyperbole, they need to man up and bring out a true premium platform for this car. At the very least use the Zeta as a starting point, which has been proven as a proper design for a full-size luxury car in successful markets.

The car looks handsome, but it won't set the world on fire. It's a fine replacement for the DTS, but it's not a Euro-fighter like a 2nd-gen STS should have been. A 4-door coupe on a stretched Sigma chassis would've made a fine STS.
 

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Cadillac Maniac
Cadillac Escalade
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Discussion Starter #12


Although I wouldn't go so far as to say it's an epic fail, I do maintain that they are making a big mistake in using the wrong chassis. If they want to make that comparison with the S-class hybrid more than just laughable marketing hyperbole, they need to man up and bring out a true premium platform for this car. At the very least use the Zeta as a starting point, which has been proven as a proper design for a full-size luxury car in successful markets.

The car looks handsome, but it won't set the world on fire. It's a fine replacement for the DTS, but it's not a Euro-fighter like a 2nd-gen STS should have been. A 4-door coupe on a stretched Sigma chassis would've made a fine STS.
This isn't supposed to be an S-Class fighter - or even a Hyundai Equus fighter, for that matter. It's a Cadillac DTS replacement - which wasn't a top-tier luxury car in the first place. This is meant to bring lots of new customers into Cadillac dealerships - as well as old DTS customers. This is going to be a better car than the DTS in almost every way. And when it does arrive in showrooms, I'm sure it'll have all the options that the DTS had - like rain sensing wipers, auto high beams, etcetera.

This car is essentially a Lexus ES350 fighter - and I think it'll do an excellent job at that. I'm not sure what Lexus has in store for us with the updated ES - which will probably be out at the same time - but I'm sure it'll be good as well. I believe the XTS is the car that's going to bring Cadillac enough money to put towards the research and development needed for a competitive, top-tier full size luxury sports sedan...

Between this car, the new CTS, the SRX and the upcoming ATS, I see Cadillac in a better position than they've been in in quite some time. They need to start earning money before they can give us a Mercedes S550...
 

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The wheelbase dimension they list has to be incorrect @ 111.7. The CTS's is 113.4. Other than that, I like it.
 

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Oh, I thought I read mention of the S-class hybrid in the press release; it was mentioned instead in the Autoblog article. My bad.

But isn't this supposed to be Cadillac's flagship sedan? And it's competing with one of Lexus's entry models? Isn't the new Buick supposed to compete with the Lexus ES? This is confusing.

Also, I assume that there will be HVAC and stereo controls on the rear armrest for back seat passengers? Or a rear armrest at all? Doesn't look like there's one in that back seat pic, and IIRC, the Epsilon cars don't have one for some reason.
 

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Now that I've looked at actual pictures from the show its more decontented than from '05 to '06.
From the live pictures vs my '08 DTS Platinum the XTS is missing:
-Rainsensor
-Auto high beams
-Rear seat climate control
-Rear seat armrest
-Massaging front seats
-Alcantara headliner
-Rear window sunshade (I'm still pissed about losing them from the rear doors with the '06 refresh, now its gone from the rear window too)
-Rear seat vanity mirrors
-Heated rear seats
-Rear seat lumbar control
-Rear seat adjustable headrests
-Front and rear park assist
-Lane Departure Warning
-Side Blind Zone Alert
-should I go on?????

The hybrid powertrain notwithstanding, this appears to be an update of the CTS rather than a replacement for the DTS.

To me this thing has failure written all over it. I said my '06 DTS was my last Cadillac, but the Platinum was enough of an upgrade that I relented and picked up an '08 DTS. But Cadillac just lost me. When the lease is up on my '08 this fall, for the first time since I began driving, it won't be in a Cadillac.
It's a concept car, not a production ready unit. Concepts are built by designers to look pretty in magazines, so they use ridiculous side mirrors you can't see anything in, goofy tires, one-off center consoles with no production rear HVAC controls, custom made rear seats without the fold out armrest, etc etc....

Half the time concepts don't even have functional windows or brakes, because putting stuff like that on a concept would be a waste of parts and money. I doubt the lack of functioning side blind zone alert (and the other items you mention) on this show piece is indicative of the option not being offered for production.
 

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Cadillac Maniac
Cadillac Escalade
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Discussion Starter #16
Compared to the "blue" version of the Mercedes S-Class, the Cadillac XTS is pretty powerful. That's the similarity I remember reading about.. Otherwise, this isn't supposed to be Cadillac's flagship. Everybody stating so is WRONG. The DTS wasn't a flagship - and this is more of a replacement for the DTS than the STS. This model is supposed to slot just above the CTS.

You're right. The Buick LaCrosse competes with the Lexus ES350. So does the XTS (it certainly doesn't compete with the Lexus LS460 or Lexus GS). The LaCrosse and XTS will compete with one another. Those who want more technology and power will buy the XTS - but they're generally very similar otherwise. This is the way GM does things. Let's see how it works for them.

Oh, I thought I read mention of the S-class hybrid in the press release; it was mentioned instead in the Autoblog article. My bad.

But isn't this supposed to be Cadillac's flagship sedan? And it's competing with one of Lexus's entry models? Isn't the new Buick supposed to compete with the Lexus ES? This is confusing.

Also, I assume that there will be HVAC and stereo controls on the rear armrest for back seat passengers? Or a rear armrest at all? Doesn't look like there's one in that back seat pic, and IIRC, the Epsilon cars don't have one for some reason.
 

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Where to start. As someone who's owned a few DeVilles/DTS ('91, '94, '98, '03, '06, '08), I had high hopes for this vehicle especially in light of the '06 refresh. Cadillac has surveyed me several times asking what I wanted in the replacement for the DTS and this aint it. All I see here is an EPIC FAILURE. Aside from the hybrid powertrain, there's nothing new here. Its just another refresh, only on a different FWD platform.

Now that I've looked at actual pictures from the show its more decontented than from '05 to '06.
From the live pictures vs my '08 DTS Platinum the XTS is missing:
-Rainsensor
-Auto high beams
-Rear seat climate control
-Rear seat armrest
-Massaging front seats
-Alcantara headliner
-Rear window sunshade (I'm still pissed about losing them from the rear doors with the '06 refresh, now its gone from the rear window too)
-Rear seat vanity mirrors
-Heated rear seats
-Rear seat lumbar control
-Rear seat adjustable headrests
-Front and rear park assist
-Lane Departure Warning
-Side Blind Zone Alert
-should I go on?????

The hybrid powertrain notwithstanding, this appears to be an update of the CTS rather than a replacement for the DTS.

To me this thing has failure written all over it. I said my '06 DTS was my last Cadillac, but the Platinum was enough of an upgrade that I relented and picked up an '08 DTS. But Cadillac just lost me. When the lease is up on my '08 this fall, for the first time since I began driving, it won't be in a Cadillac.
I'm sure the production car will have all or most of the features you have now. I spent a number of years in the car business and auto show cars are more about cutting edge tech and design studies. The factory rarely worries about the types of production car amenities you listed here for a show car.
 

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11 SRX AWD Turbo, 08 STS V8 RWD
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With respect to all the technological goodies -- adaptive cruise control, blind spot detection, heads-up display, etc. -- note that the LaCrosse has nearly all of these, so I would expect the XTS to have them, too. Actually the LaCrosse has all of the important ones I want, save adaptive cruise control and (I think) push-button start.

I have a V8 STS 1SG, and can really see myself going to the XTS if it has the goods.
 

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1970 Eldorado.
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We're 1.5-2 years away from the showroom when it will probably launch as the new DTS. And indeed the package of the LaCrosse will secure the package of the DTS plus some more.

I hope there will be a new V8 by then and they will use the 2.9L turbo diesel for it as well.
 

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You're right. The Buick LaCrosse competes with the Lexus ES350. So does the XTS (it certainly doesn't compete with the Lexus LS460 or Lexus GS). The LaCrosse and XTS will compete with one another. Those who want more technology and power will buy the XTS - but they're generally very similar otherwise. This is the way GM does things. Let's see how it works for them.
Making cars that competed with each other didn't work too great for old GM.

What I'm afraid of most is that while Cadillac tries to make a some money off this safe play "bunt", they will start fading into irrelevancy, where Lincoln is right now. The LS was a great car when it first came out -- like the CTS was in 2003 and 2008. But their mistake of abandoning that segment has led to their current situation where all they have to offer are fancy Fords. The XTS looks to be a step in that same wrong direction. Why bother to make a car that competes with Lincoln, when Lincoln themselves has seen limited success with a similar car? I maintain that Cadillac should've come out with a new STS -- a 4-door coupe on a LWB Sigma II chassis. A car that aims right at the heart of the European luxury segment representing bold Cadillac style. By failing to do that, Cadillac is telling Mercedes, BMW, and Lexus buyers that they don't really care to have their business. They'll just make whatever they want and tell people that's what they should buy instead.
 
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