Cadillac will ditch ATS, CTS, XTS, president says
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A quote from the article:
"As we move into refining our future sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point in renaming those cars because in the future those cars will disappear. They will be replaced by cars which are either larger or smaller and those new cars will take on the new naming".
"As we move into refining our future sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point in renaming those cars because in the future those cars will disappear. They will be replaced by cars which are either larger or smaller and those new cars will take on the new naming".
Quote explaining it:
Caddy Clarification: The Cadillac ATS and CTS Won’t “Disappear”, But the XTS Is Super Dead
"Again, the replacements for the ATS and CTS—which will pluck from the CT3, CT4, and CT5 badges—may change in size and positioning to accommodate the new CT6 full-size luxury sedan, as well as the widely rumored front-drive, sub-ATS compact. "
http://blog.caranddriver.com/caddy-...cts-wont-disappear-but-the-xts-is-super-dead/
The media is always quick to jump to conclusions.
It's really speculation...There is no new quote from Cadillac there. The article also goes on to say "Neither the ATS nor the CTS will inherit their new names before they’re redesigned, a fact that backs up de Nysschen’s somewhat obtuse statement that “those cars will disappear”"
Which means the ATS as is will be dead, when they re-design it I COULD be a different size, features, etc.
Which means the ATS as is will be dead, when they re-design it I COULD be a different size, features, etc.
2019 Mercedes E450 Cabriolet, previous 2013 ATS 2.0T AWD, 1973 Corvette 454
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As long as the concept of the cars (ATS AND CTS) in terms of the dynamics remain, I can't see this happening at least for a few more years.
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MS: While you were with Infiniti, a naming change was put into effect all in one year. Cadillac has now introduced the CT6 along with a new naming scheme. Will we see all the model names at Cadillac change at the same time or was the range-wide name change at Infiniti a lesson learned?
JdN: No. The circumstances are rather different. In both cases, we needed to change the nomenclature of the cars because of expansion in the product portfolio. With Cadillac we are refining, particularly in our sedan lineup, how all the cars relate to each other. If you think about it for a moment, we today have CTS, XTS, and now CT6, all spread across one-and-a-half market segments. Then we have ATS which is a really compelling offering, but as a real-wheel drive sedan, in terms of its interior packaging, people are seeing it as less of a Audi A4 or Mercedes-Benz C-Class competitor and more as a Mercedes-Benz CLA and Audi A3 sedan competitor simply because of the interior size of the car. Those cars are front-wheel drive contenders which has better packaging advantages
MS: Is that comparison a disadvantage for Cadillac?
JdN: We get a handling advantage. But in terms of what people perceive when they see the car, particularly with regard to rear seat occupancy comfort, they say it has disadvantages. And that’s the reality. It’s part of what you’re getting when you select a rear-wheel drive architecture versus front-wheel drive. The packaging advantages are what they are.
Back to the point, as we move into refining our future sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point in renaming those cars because in the future those cars will disappear. They will be replaced by cars which are either larger or smaller and those new cars will take on the new naming.
MS: So the renaming is not so much just a renaming but a realignment of the models that will be offered by Cadillac in the future?
JdN: It signals a realignment plus creates the room for us expand the number of entrants. So we will in the future have a proper contender to challenge the BMW 1-Series, Audi A3 sedan, and Mercedes-Benz CLA. We will have a proper contender to challenge the Audi A4 and BMW 3-Series. We will have a proper contender to challenge the BMW 5-Series, and the 7-Series, and something even above that. All of these cars need names. But CT6 is the first of this push into realigning the range and ultimately, in 2019, a car like XTS reaches the end of its lifecycle and won’t be replaced. So there’s no point in changing names to the existing lineup.
JdN: No. The circumstances are rather different. In both cases, we needed to change the nomenclature of the cars because of expansion in the product portfolio. With Cadillac we are refining, particularly in our sedan lineup, how all the cars relate to each other. If you think about it for a moment, we today have CTS, XTS, and now CT6, all spread across one-and-a-half market segments. Then we have ATS which is a really compelling offering, but as a real-wheel drive sedan, in terms of its interior packaging, people are seeing it as less of a Audi A4 or Mercedes-Benz C-Class competitor and more as a Mercedes-Benz CLA and Audi A3 sedan competitor simply because of the interior size of the car. Those cars are front-wheel drive contenders which has better packaging advantages
MS: Is that comparison a disadvantage for Cadillac?
JdN: We get a handling advantage. But in terms of what people perceive when they see the car, particularly with regard to rear seat occupancy comfort, they say it has disadvantages. And that’s the reality. It’s part of what you’re getting when you select a rear-wheel drive architecture versus front-wheel drive. The packaging advantages are what they are.
Back to the point, as we move into refining our future sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point in renaming those cars because in the future those cars will disappear. They will be replaced by cars which are either larger or smaller and those new cars will take on the new naming.
MS: So the renaming is not so much just a renaming but a realignment of the models that will be offered by Cadillac in the future?
JdN: It signals a realignment plus creates the room for us expand the number of entrants. So we will in the future have a proper contender to challenge the BMW 1-Series, Audi A3 sedan, and Mercedes-Benz CLA. We will have a proper contender to challenge the Audi A4 and BMW 3-Series. We will have a proper contender to challenge the BMW 5-Series, and the 7-Series, and something even above that. All of these cars need names. But CT6 is the first of this push into realigning the range and ultimately, in 2019, a car like XTS reaches the end of its lifecycle and won’t be replaced. So there’s no point in changing names to the existing lineup.
I keep saying it.
The ATS is a great little car. And one I think is a great alternative to the crappy little CLA and BMW's boring, ugly 1/2 series. But as the A4/3C class has all grown a bit, the ATS is disadvantaged in room.
And the CTS doesn't give you great amounts of interior room, especially compared with the A6/5/E class. It's a stretched Alpha.
So I see the current CTS in the next gen maybe shrink or repackage and go after the 3 series classes as it becomes the CT4. Then I can see the ATS become the CT2 and focus on the sub series.
Then the CT8 appears and crushes as the true flagship.
These cars arent dying(except the XTS), just getting tweaked under evolution...
The ATS is a great little car. And one I think is a great alternative to the crappy little CLA and BMW's boring, ugly 1/2 series. But as the A4/3C class has all grown a bit, the ATS is disadvantaged in room.
And the CTS doesn't give you great amounts of interior room, especially compared with the A6/5/E class. It's a stretched Alpha.
So I see the current CTS in the next gen maybe shrink or repackage and go after the 3 series classes as it becomes the CT4. Then I can see the ATS become the CT2 and focus on the sub series.
Then the CT8 appears and crushes as the true flagship.
These cars arent dying(except the XTS), just getting tweaked under evolution...
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