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Cadillac News: It's going to cost $12 billion to fix Cadillac

1137 Views 6 Replies 6 Participants Last post by  Skier-24
Filed under: Earnings/Financials, Cadillac, GM, Luxury
Cadillac has $12 billion to spend over the next five years to revitalize its brand and model line with new products and a new image. Boss Johan de Nysschen has an idea of just what the company needs.Continue reading It's going to cost $12 billion to fix Cadillac
It's going to cost $12 billion to fix Cadillac originally appeared on Autoblog on Wed, 01 Apr 2015 09:45:00 EST. Please see our terms for use of feeds.
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I dont think fix is the correct term as the only thing wrong with Cadillac is a lack of full size cars. Everything else is tops in design, performance and reliability.
I wish I knew the reason why the small Cads are not selling. I know they do not appeal to me as they are too small for my needs.

My only guess is consumer expectation from Cadillac is not with small cars or that segment is hyper competitive especially with that MB C class thingy that just came out.
1 - 2 of 7 Posts