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Cadillac News: It's going to cost $12 billion to fix Cadillac

1141 Views 6 Replies 6 Participants Last post by  Skier-24
Filed under: Earnings/Financials, Cadillac, GM, Luxury
Cadillac has $12 billion to spend over the next five years to revitalize its brand and model line with new products and a new image. Boss Johan de Nysschen has an idea of just what the company needs.Continue reading It's going to cost $12 billion to fix Cadillac
It's going to cost $12 billion to fix Cadillac originally appeared on Autoblog on Wed, 01 Apr 2015 09:45:00 EST. Please see our terms for use of feeds.
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I dont think fix is the correct term... Everything else is tops in design, performance and reliability.
If that were the case, then the Escalade wouldn't be the only vehicle in its lineup saving Cadillac from insolvency:

"Without Escalade, Cadillac was down 13% to 8914 January sales. With Escalade, Cadillac was up 3% to 11,680 January sales. True, the overall brand’s slight 294-unit increase involves a year-over-year comparison with January 2014, when auto sales were not at their healthiest. In comparison with January 2013, total Cadillac volume was actually down 11% last month. Moreover, Cadillac’s growth was far outpaced by the industry as a whole, which shot up 14% in January 2015."
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