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The Creature
2005 Cadillac Escalade ESV
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1,052 Posts
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Filed under: Green, Cadillac, Green Culture, United States, Coupe, Hybrid
Cadillac's marketing boss is admitting that the decision to price the ELR at $75,000 was a mistake. The company thought the big number would make a statement about the PHEV coupe.Continue reading Cadillac exec realizes ELR pricing was stupid high
Cadillac exec realizes ELR pricing was stupid high originally appeared on Autoblog on Thu, 14 May 2015 08:26:00 EST. Please see our terms for use of feeds.
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Gone; ‘09 V, ‘13 V coupe. Curr; ‘14 PG Vsport prem w/Kona interior
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6,177 Posts
A bit too late for that acknowledgement. I doubt the folks who paid full price (or close to it) will appreciate it.
 

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Prev: 2004+2007 CTS 3.6 - 2016 ATS 2.0T AWD Lux. Now: 2018 ATS 2.0T AWD Luxury
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2,245 Posts
How did they ever think someone would pay $75k or a $20k
premium over a CTS Luxury, just to save a bit of gas.
That $20k would cover a lot more than gas. You could pay
for 3 years of CTS gas, then pay for another 3 year lease.

ELR would have been a decent coupe, with the engines
currently in CTS.
 
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