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Cadillac spiced up tonight's Oscars' broadcast, giving viewers their first look at the brand's flagship CT6 as part of a 60-second spot.Continue reading Cadillac CT6 shows its face in 2015 Oscars ad [w/video]
Cadillac CT6 shows its face in 2015 Oscars ad [w/video] originally appeared on Autoblog on Sun, 22 Feb 2015 21:15:00 EST. Please see our terms for use of feeds.
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[AudiA4]

I caught it and also started a thread in the CTS V-Sport forum. Looks handsome. Very promising.

 

[longslim]

Looks wider and more akin to the DTS from the video, not feeling the grill however.

 

[Stingray23]

I like it. Cant wait to see it in black.

 

[Tedboss1]

I agree with this comment on Autoblog.
"The problem is that when other car companies do it, they're making all their cars look like popular models that have sold well. The ATS and CTS have been selling horribly to the extent where there's currently $12K of incentives on the CTS (Pretty sure this is a record for the class) but sales are still down by 23% for a brand new model. Now they want to go ahead and introduce an even more expensive model, despite the CTS not selling at it's new higher price. So to justify that even higher price you can't style it just like the CTS, since already the CTS is having difficulties justifying it's price. And you can't name it so similarly to the CTS."

At the end of the day sales matter and what Cadillac is doing is dooming this car to sell even worse than the new CTS has been. Maybe Cadillac doesn't care since this car is just supposed to be a low volume halo car, but if that was the case why not make it truly stunning if you're not gonna really sell it anyway?

 

[Pete Benson]

I agree with this comment on Autoblog.
"The problem is that when other car companies do it, they're making all their cars look like popular models that have sold well. The ATS and CTS have been selling horribly to the extent where there's currently $12K of incentives on the CTS (Pretty sure this is a record for the class) but sales are still down by 23% for a brand new model. Now they want to go ahead and introduce an even more expensive model, despite the CTS not selling at it's new higher price. So to justify that even higher price you can't style it just like the CTS, since already the CTS is having difficulties justifying it's price. And you can't name it so similarly to the CTS."


At the end of the day sales matter and what Cadillac is doing is dooming this car to sell even worse than the new CTS has been. Maybe Cadillac doesn't care since this car is just supposed to be a low volume halo car, but if that was the case why not make it truly stunning if you're not gonna really sell it anyway?

Maybe, maybe not - time will tell. It's hard to tell from brief glimpse in the ad footage, but it does seem that Cadillac didn't dare too greatly with the styling of this pivotal car, as it seems to be pretty much in line with other current Cadillac models. Still, it appears to be a handsome, classy-looking package, and perhaps it larger overall size will give it a presence not immediately evident in the vid.

 

[longslim]

Maybe, maybe not - time will tell. It's hard to tell from brief glimpse in the ad footage, but it does seem that Cadillac didn't dare too greatly with the styling of this pivotal car, as it seems to be pretty much in line with other current Cadillac models. Still, it appears to be a handsome, classy-looking package, and perhaps it larger overall size will give it a presence not immediately evident in the vid.

Saw this on youtube it sure looks like the CT6
http://youtu.be/7AdfNt1XgEU?t=29s
Yes it maybe a handsome car, but will the middle age 7's or S series buyer feel it's enough to purchase the car. I fear not, on top of the low residual on Caddy's there is a preconceived idea of GM=low quality. I can get a LS460 for $72k and after three years it's worth $45/50k. BMW and Benz are the same and they have great resale value, usually losing 39% in value after three years. My 2013 XTS has drop in value 57% off list price in two and a half years. Even with a larger DP and employee discount I'm underwater on this car! This makes it even harder to stay with the brand, and I love how my car looks. But the financial hit I've taken is to great. Now they're asking $75k for a first generation stretch CTS V6 lol. I hope the CT6 is well received and is a great car, and start to turn the minds of the target demo away form the Germans. But honestly I can not buy this car with this understated design. I'd rather a nice looking BMW 740i at the least it will retain it's value. Maybe by 2018 if the CT6 hold's their value and prove to be mechanical sound it would be worth a look. But I have had it with being a beta tester for Cadillac, as us early XTS buyers where. I'm still waiting for the apps update we where promise with CUE, or at the least the audio SMS function.

 

[Pete Benson]

Saw this on youtube it sure looks like the CT6
http://youtu.be/7AdfNt1XgEU?t=29s
Yes it maybe a handsome car, but will the middle age 7's or S series buyer feel it's enough to purchase the car. I fear not, on top of the low residual on Caddy's there is a preconceived idea of GM=low quality. I can get a LS460 for $72k and after three years it's worth $45/50k. BMW and Benz are the same and they have great resale value, usually losing 39% in value after three years. My 2013 XTS has drop in value 57% off list price in two and a half years. Even with a larger DP and employee discount I'm underwater on this car! This makes it even harder to stay with the brand, and I love how my car looks. But the financial hit I've taken is to great. Now they're asking $75k for a first generation stretch CTS V6 lol. I hope the CT6 is well received and is a great car, and start to turn the minds of the target demo away form the Germans. But honestly I can not buy this car with this understated design. I'd rather a nice looking BMW 740i at the least it will retain it's value. Maybe by 2018 if the CT6 hold's their value and prove to be mechanical sound it would be worth a look. But I have had it with being a beta tester for Cadillac, as us early XTS buyers where. I'm still waiting for the apps update we where promise with CUE, or at the least the audio SMS function.

I hear you, and no - this car alone won't turn things around, but it's another step along the way. Cadillac's new head guy, Johan de Nysschen, has said himself that it will take ten to fifteen years for a major shift to happen. But it can happen, and if GM keeps giving Cadillac the time, money, and talent it needs for the long haul, and keeps coming out with better and better product, I believe it will happen.

 

[Harry_Wild]

I have to see the real quarter panel in full sideview of the CT6 to decide if I like it or not! Hopefully the made the changes to the style so it in one flow unlike the new CTS model right now that looks awkward.

 

[longslim]

I have to see the real quarter panel in full sideview of the CT6 to decide if I like it or not! Hopefully the made the changes to the style so it in one flow unlike the new CTS model right now that looks awkward.

I wish they would get rid of that five foot brake light on the trunk that I really hate.

 

[Nomas]

Based on the video I could really own this car, provided its larger than my 2011 DTS . Has a bigger displacment engine,with variable valve timing, cylinder cutoffs and multi speed automatic . The car also will need folding rear seats and a top speed limited to tire rating.

That said it will really need to be extremely special as Im still angry with GM after closing 2 of the best dealerships Ive bought new cars at . The move to NYC is also a big negative for me. Instead of being cool and trendy I find that place intolerant and moronic. Governor Cuomo went so far as tell folks who believe marriage is one man,one woman,believe self loading rifles are OK and believe you have a right to be born are NOT welcome in New York .
http://www.nationalreview.com/corne...ome-andrew-cuomos-new-york-kathryn-jean-lopez

 

[Tedboss1]

Another negative article about the commercial:
http://blog.caranddriver.com/analysis-was-cadillacs-dare-greatly-commercial-a-good-tease/

 

[DSNCB919]

Saw this on youtube it sure looks like the CT6
http://youtu.be/7AdfNt1XgEU?t=29s
Yes it maybe a handsome car, but will the middle age 7's or S series buyer feel it's enough to purchase the car. I fear not, on top of the low residual on Caddy's there is a preconceived idea of GM=low quality. I can get a LS460 for $72k and after three years it's worth $45/50k. BMW and Benz are the same and they have great resale value, usually losing 39% in value after three years. My 2013 XTS has drop in value 57% off list price in two and a half years. Even with a larger DP and employee discount I'm underwater on this car! This makes it even harder to stay with the brand, and I love how my car looks. But the financial hit I've taken is to great. Now they're asking $75k for a first generation stretch CTS V6 lol. I hope the CT6 is well received and is a great car, and start to turn the minds of the target demo away form the Germans. But honestly I can not buy this car with this understated design. I'd rather a nice looking BMW 740i at the least it will retain it's value. Maybe by 2018 if the CT6 hold's their value and prove to be mechanical sound it would be worth a look. But I have had it with being a beta tester for Cadillac, as us early XTS buyers where. I'm still waiting for the apps update we where promise with CUE, or at the least the audio SMS function.

Your xts is dropping so fast also due to fact it's about to be replaced already. They didn't update emblem for a reason. But I do see alot of xts on the road

 

[turnne]

Your xts is dropping so fast also due to fact it's about to be replaced already. They didn't update emblem for a reason. But I do see alot of xts on the road

The XTS value dropped that fast after it was introduced...nothing has changed
On another note Cadillac is going to have their hands full on this CT6...
Cars at this class have to be very forward with its feature sets and will obviously be at a price point competing with the full size German sedans

a tough segment to compete in

Warren

 

[Nomas]

The XTS value dropped that fast after it was introduced...nothing has changed
On another note Cadillac is going to have their hands full on this CT6...
Cars at this class have to be very forward with its feature sets and will obviously be at a price point competing with the full size German sedans

a tough segment to compete in

Warren

Maybe not if they remember the traditional Cadillac buyer who still thinks of Cadillac as a muscle car wearing a tuxedo.

A car that does everything well and competes head on with European,Japanese and Korean models. I bought a new DTS that was 1/2 price of an S class V8 Mercedes. Its size comfort and good looks appealed to me.
That said there are elements that Cadillac needs to overcome for me to ever consider another one.

 

[smithb]

I sure think that looks good. I didn't think the CTS looked good when it came out, but this has better proportions (from the short clip). It actually makes me like the CTS more as I can see more of what they were trying for.

I would get one of these if I could afford it, but I'm sure it will be beyond my price range.

 

[turnne]

Maybe not if they remember the traditional Cadillac buyer who still thinks of Cadillac as a muscle car wearing a tuxedo.

A car that does everything well and competes head on with European,Japanese and Korean models. I bought a new DTS that was 1/2 price of an S class V8 Mercedes. Its size comfort and good looks appealed to me.
That said there are elements that Cadillac needs to overcome for me to ever consider another one.

I think the traditional Cadillac buyer...as I remember them from my childhood in the 70's and 80's...is buying a Lexus these days

At least sedan wise anyway...the truck and SUV family in GM seems to be doing well...while the sedans gather dust
With all due respect...the only thing a DTS has in common with a Mercedes S class is the fact that they have 4 wheels and steering wheel

An S class is a whole other level of features and engineering...as it should be for its price difference
Your statement makes me think you have never driven an S class

I agree with the statement that the GM exec said that stated it would take them 10-15 years to change the public perception of Cadillac

They are going after a market that the germans practically own( sedans over $80K)...and that Mercedes has the lions share of to boot
The other element is that I think that segment is pretty loyal and slow to change

AND..is this new CT6 going to roll out and sell for 1/3 of its sticker price 3 years later when it comes back from its lease
Like my STS did....the sticker on my STS was $68,200 in 2005. I bought it in 2009( as a lease return) with 50K miles on it for $18,750 from my local Cadillac dealer

thats a crazy amount of value to loose....
I think the DTS was even worse...and at the projected price I see for the CT6 I project the same devaluation

Warren

 

[Nomas]

I think the traditional Cadillac buyer...as I remember them from my childhood in the 70's and 80's...is buying a Lexus these days

At least sedan wise anyway...the truck and SUV family in GM seems to be doing well...while the sedans gather dust
With all due respect...the only thing a DTS has in common with a Mercedes S class is the fact that they have 4 wheels and steering wheel

An S class is a whole other level of features and engineering...as it should be for its price difference
Your statement makes me think you have never driven an S class

I agree with the statement that the GM exec said that stated it would take them 10-15 years to change the public perception of Cadillac

They are going after a market that the germans practically own( sedans over $80K)...and that Mercedes has the lions share of to boot
The other element is that I think that segment is pretty loyal and slow to change

AND..is this new CT6 going to roll out and sell for 1/3 of its sticker price 3 years later when it comes back from its lease
Like my STS did....the sticker on my STS was $68,200 in 2005. I bought it in 2009( as a lease return) with 50K miles on it for $18,750 from my local Cadillac dealer

thats a crazy amount of value to loose....
I think the DTS was even worse...and at the projected price I see for the CT6 I project the same devaluation

Warren

I traded a 126 Model S class for a new 2008 DTS . In fairness however the last new benz Ive driven was the 140 . It was an S class body with a 6 cylinder engine . Price in 1992 was 92K

I put lots of miles on cars and was totality satisfied with the 2008 . My 2011 however is a much worse car in most respects.

I will not argue Cadillac is a better car than Mercedes. I will state a comparable size V8 Benz is not worth double the price,at least for me.

Your points on how much value a cad loses is correct.

 

[turnne]

if you owned the long wheelbase 126...the DTS is actually a smaller car
I actually owned the 126 and 140 chasis Mercedes in the past
Both short wheel base and both diesels
Both cars..IMO...had top notch build quality...especially the 140
To me...it had a very cost no object feel to it...sticker on my diesel 140 was 89K

I dont know how much a loaded DTS's was?
Based on some of the comments I am assuming it was cheaper than the smaller STS's
My fully loaded( with every option available) 2005 STS had a sticker of $68,200
At the time that sticker was comparable to a BMW 5 series and a Mercedes E class..V8's

An S class in 2005 was around $90-95K sticker

so I dont know where the 2x S class price is coming from

Was a DTS far cheaper than an STS sticker wise?

Warren

 

[Nomas]

if you owned the long wheelbase 126...the DTS is actually a smaller car
I actually owned the 126 and 140 chasis Mercedes in the past
Both short wheel base and both diesels
Both cars..IMO...had top notch build quality...especially the 140
To me...it had a very cost no object feel to it...sticker on my diesel 140 was 89K

I dont know how much a loaded DTS's was?
Based on some of the comments I am assuming it was cheaper than the smaller STS's
My fully loaded( with every option available) 2005 STS had a sticker of $68,200
At the time that sticker was comparable to a BMW 5 series and a Mercedes E class..V8's

An S class in 2005 was around $90-95K sticker

so I dont know where the 2x S class price is coming from

Was a DTS far cheaper than an STS sticker wise?

Warren

I was mistaken on the 140 body Benz, its sticker was 72K not the 92 I stated . IIRC the 400 V8 was 92K.

My 126 ,300 SD was a short wheelbase and I had a 40 gallon fuel tank,which made for smallish trunk.
The 2008 DTS was a base model and stickered at 43K . Its probably apples to oranges but its roughly 1/2 price.


One thing certain I will be evaluating several makes and models when its time to replace the dog 2011 DTS I currently own. stickered at 53K