Maybe not if they remember the traditional Cadillac buyer who still thinks of Cadillac as a muscle car wearing a tuxedo.
A car that does everything well and competes head on with European,Japanese and Korean models. I bought a new DTS that was 1/2 price of an S class V8 Mercedes. Its size comfort and good looks appealed to me.
That said there are elements that Cadillac needs to overcome for me to ever consider another one.
I think the traditional Cadillac buyer...as I remember them from my childhood in the 70's and 80's...is buying a Lexus these days
At least sedan wise anyway...the truck and SUV family in GM seems to be doing well...while the sedans gather dust
With all due respect...the only thing a DTS has in common with a Mercedes S class is the fact that they have 4 wheels and steering wheel
An S class is a whole other level of features and engineering...as it should be for its price difference
Your statement makes me think you have never driven an S class
I agree with the statement that the GM exec said that stated it would take them 10-15 years to change the public perception of Cadillac
They are going after a market that the germans practically own( sedans over $80K)...and that Mercedes has the lions share of to boot
The other element is that I think that segment is pretty loyal and slow to change
AND..is this new CT6 going to roll out and sell for 1/3 of its sticker price 3 years later when it comes back from its lease
Like my STS did....the sticker on my STS was $68,200 in 2005. I bought it in 2009( as a lease return) with 50K miles on it for $18,750 from my local Cadillac dealer
thats a crazy amount of value to loose....
I think the DTS was even worse...and at the projected price I see for the CT6 I project the same devaluation