I wonder if this ad was supposed to run in the 2/23 issue and was run by mistake. On 2/22/14 Caddy is supposed to launch their new campaign. There's a website, dare-greatly.com, with a video with the same basic message. But, there is no attribution. Right now, they are using the #daregreatly to create some buzz. The text is part of a Teddy Roosevelt speech. The ad above is just the opening salvo in what will be a larger campaign.
Based on the styling of the ATS and the current CTS, I think Caddy has been playing it safe since the bankruptcy. The last gen CTS, particularly the coupe, was much more bold. Same goes for the XLR and the last SRX. I hope these ads preview a Cadillac that is getting it's mojo back. I hate to say it, but what Cadillac has represented to me is "We're as good as the last generation BMW, only cheaper". Lately, they have eliminated the "cheaper" part, though they can't really defend why they should command a premium price. I hope we will see that they did "Dare Greatly" when the CT6 is introduced.
So the new guy is from South Africa ...... hey, now there's pause for encouragement! An Afrikaner by way of Europe is supposed to be the enlightened one about marketing to the U.S. auto market. I'll believe it when I see it. And if approval of the above commercial is evidence of his knowledge of how to sell cars to Americans .... or anybody else, then I predict that those of us with Cadillacs will be seeing independent garages as the only place to get our orphan cars service (altogether not a bad thing!).
CTSCHICK, that was really great ... made my day! Beat that Afrikaner boy!
I also liked it because it was filmed in my old L.A. neighborhood. The opening shots, the introduction of the girl, was shot in front of and around (I even recognized the dumpster) my old neighborhood library. My son learned to ride his two wheeler on the side walks in front of the library.
For many years we had a Barbet (French Water Dog) by the name of "Thunder" (actually his full name was "Chief Thunder Thud"), hew was a great dog and would have been very pleased to have a Cadillac named after himself.
So the new guy is from South Africa ...... hey, now there's pause for encouragement! An Afrikaner by way of Europe is supposed to be the enlightened one about marketing to the U.S. auto market. I'll believe it when I see it. And if approval of the above commercial is evidence of his knowledge of how to sell cars to Americans .... or anybody else, then I predict that those of us with Cadillacs will be seeing independent garages as the only place to get our orphan cars service (altogether not a bad thing!).
"Selling cars to Americans," well let's see. Toyota is selling a lot of cars to Americans. Actually Toyota sells more cars to Aemricans than GM does (if we exclude trucks). And other Asian companies such as Kia, Honda and Hyndai are doing very well as well. And in luxury market, BMW, MB, Audi, and Lexus dominate the market and Cadillac is just trying to keep up with them, and it is not doing a very good job either! The point is, you don't need to be an American to know how to market and sell cars to Americans, you just need to be smart, and to me it seems that the Cadillac people are not! Just my two cents!
Informal Lounge, Introductions, General Discussion
Lets keep this a continuing, never gonna die thread.
For the Toyota truck, I changed the plugs, plug wires, distributor cap, and changed the oil in it this morning. Also ran a can of seafoam through it before I changed the plugs, gotta love that huge cloud of smoke. Love how stupid easy the...
Informal Lounge, Introductions, General Discussion
Hey you crazy bastards, while you're all sitting around burned out on politics and corona, i put the book about my cross country motorcycle record up for free download on my website. enjoy and stay healthy!!
