Like several other General Motors Corp. divisions, Cadillac was stung by a double-digit percentage drop in October sales, and the luxury marque now is faced with trying to hang on to gains made earlier in the year.
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Taylor says the BLS could be sold in the U.S. in five years.
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But Taylor grins when he mentions the smiles generated at GM when Cadillac passed Mercedes last year. “Don't say that volume doesn't count.”
Taylor is confident Cadillac still has a lot of opportunity to grow its volume.
“Everybody shopping for a luxury car automatically considers BMW and Mercedes,” he says. “A lot of people don't even check us out.”
Cadillac has to prove it has a legitimate lineup of luxury cars before that changes, he says.
“A lot of customers don't even perceive that we have a new STS or XLR,” Taylor says. “We have 30 years of not-stellar performance that we have to overcome.”
<snip>
Taylor says the BLS could be sold in the U.S. in five years.
<snip>
But Taylor grins when he mentions the smiles generated at GM when Cadillac passed Mercedes last year. “Don't say that volume doesn't count.”
Taylor is confident Cadillac still has a lot of opportunity to grow its volume.
“Everybody shopping for a luxury car automatically considers BMW and Mercedes,” he says. “A lot of people don't even check us out.”
Cadillac has to prove it has a legitimate lineup of luxury cars before that changes, he says.
“A lot of customers don't even perceive that we have a new STS or XLR,” Taylor says. “We have 30 years of not-stellar performance that we have to overcome.”