"Cold" tire pressure is the pressure in the tire when it at the ambient temperature regardless of what that temperature is. This occurs when the tires have not been run for a reasonable time, like eight hours or so, and have not been exposed to other factors that could cause unequal heating. Unequal heating can occur when, for example, one side of the car is in direct sunlight while the other side is shaded. Thirty psi is the correct "cold" pressure. Set the cold pressure to 30 psi for the lowest temperature you will normally incounter. If you will normally have temperatures of 25F in the morning, set the pressure to 30 psi at 25F. All of the tires should be set to 30 psi when they are all at the same "cold" ambient temperature.