[Richard427]

Came upon this interesting information today. Looks like 2014 sales are the lowest in the history of the CTS. The redesigned 2014 is a wonderful
automobile in my opinion. I think the large price increase that came with the redesign is what hurt sales.



U.S. Sales Cadillac CTS

2002 37,976
2003 49,392
2004 57,211
2005 61,512
2006 54,846
2007 57,029
2008 58,774
2009 38,817
2010 45,656
2011 55,042
2012 46,979
2013 32,343
2014 31,115

2015 YTD * 1,698

http://www.goodcarbadcar.net/2011/01/cadillac-cts-sales-figures.html
Source: Automakers & ANDC

 

[Tedboss1]

Came upon this interesting information today. Looks like 2014 sales are the lowest in the history of the CTS. The redesigned 2014 is a wonderful
automobile in my opinion. I think the large price increase that came with the redesign is what hurt sales.

I agree. 26% average price increase for the new CTS model was just too much.

 

[blankster]

I was all set to replace my 2010 Premium AWD for a 2014 in the fall of 2013. Then I saw the price and moved on....

 

[Richard427]

I was all set to replace my 2010 Premium AWD for a 2014 in the fall of 2013. Then I saw the price and moved on....

If it wouldn't have been for the dealer discount and the rebates I would have moved on also.

 

[Lencarguy]

Just noticed something interesting on 2 of my local Cadillac dealer websites. Since the reduction in the prices of the 2015 CTS, they are now listing their prices above sticker!

 

[blankster]

When I went to look at them in the fall of 2013 my salesman was even complaining on the pricing saying Cadillac really screwed up a good thing. He's still suffering with marginal sales (they are Cadillac only) while other dealers & brands around him are doing well.

 

[Richard427]

Just noticed something interesting on 2 of my local Cadillac dealer websites. Since the reduction in the prices of the 2015 CTS, they are now listing their prices above sticker!

Dealers will always try to get a few extra dollars. It's up to the buyer to put a stop to it. Most buyers are uninformed and walk in the door blind
without doing any price research. My step father thought he was getting a good deal if they gave him a cup of coffee and a day old donut.
And if the salesman took 200.00 off the sticker, He would get so excited he wet his pants.

 

[Acdcpsp]

My dealer wanted 70K for a fully loaded CTS4. No thank you I'll be getting a Benz or an Audi at that price......

Just noticed something interesting on 2 of my local Cadillac dealer websites. Since the reduction in the prices of the 2015 CTS, they are now listing their prices above sticker!

 

[CTSVsport]

My dealer wanted 70K for a fully loaded CTS4. No thank you I'll be getting a Benz or an Audi at that price......

Buyers like you are the problem. CTS is equivalent or better, why can't they charge equivalent prices?

 

[blankster]

Buyers like you are the problem. CTS is equivalent or better, why can't they charge equivalent prices?

Because most of the Cadillac dealers treat u like you bought a Chevy Cruze!

 

[Tedboss1]

Buyers like you are the problem.

No. It's not the buyers that are the problem. Cadillac has created the sales problem by implementing a strategy of pushing Cadillac up market (raising prices) even if it meant losing existing customers in the process.
Have look at this thread on similar topic:
http://www.cadillacforums.com/forum...cadillac-doesnt-want-us-petrolheads-they.html

 

[CTSVsport]

Why is Cadillac wrong in thinking it's appropriate to charge competitively for a competitive product?

 

[Tedboss1]

Why is Cadillac wrong in thinking it's appropriate to charge competitively for a competitive product?

Ok you are right. Cadillac has selected a great strategy. Just look at the sales results for 2014th.

 

[JackB]

I just traded my 09 for a 2014 but would not have done so without $15K worth of incentives plus the Dealer rebate. I like many of the features of the 14 but the 09 was still the styling champ.

 

[Drwilsc]

Thank goodness I received 15 off sticker... But here is the deal, My wife has a 14 Chrysler 300 s. 368 hp, nav, all leather, glass roof, adaptive cruise, rain sensing wipers, it loaded, all for 44k. My caddy with the same stuff, except with a v6 was 52k after the 15k discount... Her car is bigger, faster and gets better milage with the engine reverting to 4 cylinders when not under heavy load. This is why people aren't buying these cars, its not audi and bmw. Now there is a feeling you get driving a cadillac that few cars can compete with, but dollar for dollar there are allot of vehicle that compete for far less money. Chrysler gives free nav updates also. just saying...

Her car may be a little faster in a straight line, but throw in a curve and see who comes out ahead. That Chrysler's chassis is no match for the CTS's

For 2014, the Chrysler has an old 5-speed automatic transmission (no 8-speed til 2015), got only 16/25 mpg. Car and Driver clocked its 0-60 time at 5.4 sec. (A 2012 model, but same powertrain).
The CTS 3.6's fuel economy is much better at 19/29 and not much slower with a 0-60 time of 6.0 sec, according to C&D. That's a favorable trade off for the Caddy regarding performance vs fuel economy.

 

[Richard427]

I always thought GM charges a Premium just to put the name "Cadillac" on the side of the car. Look at the Cadillac XTS and the Buick Lacrosse, Basically the same car,
Built on the same platform GM calls the "Epsilon II". Price the two cars equipped the same and you will find the XTS is about 10 to 12,000 more. Why is that? Built on the
same platform, Same engine and transmission, Same equipment. Hell, They even sort of look alike. Because one's a "CADILLAC" and the other one isn't.
You pay a premium just for the Cadillac name.

 

[CTSCaddie14]

What about "be proud buy American"! I've owned those expensive euro cars and let me tell you that when you have to take it in for repairs you realize, shudda bought a Cadillac.... My CTS coupe gets looks and more questions than anything else i've owned before. My personal opinion about sales for 14' has to do with rumors about a new redesigned CTS in the near future?????Just my two cents worth.

 

[Merckx]

As competitive as the market is, I don't think the Buick/Cadillac or Toyota/Lexus comparisons can find the cars too similar for the price difference. I do think the XTS can justify it's price compared to the Lacrosse. I know it's popular to think the two levels of cars are the same, but I don't think any company would dare try to so blatently try that trick.

 

[celmem]

I think some of those sales went to the ATS, like me.

 

[kwickag]

I think some of those sales went to the ATS, like me.

Actually ATS sales were down far more in 2014 than the CTS, 22% compared to 3.8% year over year. XTS went down 25.3% so it would look like the CTS may have taken sales from both the ATS and XTS, it out sold both. Cadillac was the only division of GM that had sales go down last year, and of the models that had a sales decrease the CTS had the smallest decrease. So, to me, it isn't a CTS problem it is something to do with Cadillac in general, what I don't know, but I'm going to guess it has more to do with marketing than anything else, I think I read that they fired their ad agency fairly recently. Year end numbers below.

2014 2013 Change%

ATS 29,890 38,319 -22.0
CTS 31,115 32,343 -3.8
ELR 1,310 6 ***.*
Escalade 19,482 12,592 54.7
Escalade ESV 10,987 7,950 38.2
Escalade EXT 53 1,972 -97.3
SRX 53,578 56,776 -5.6
XTS 24,335 32,559 -25.3
Total 170,750 182,543 -6.5