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As for the "Flagship" meaning costing the most, go to Cadillac's website and build a Seville Premium Luxury with all the options and you'll get an MSRP of just over $54,000.00 Do the same for a DHS and it'll run you over $59,000. HHhhmm.... again, define "Flagship". In my mind, the Deville line is still the Flagship. Oh yeah, they do not even list a STS for 2004.
 

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Current: None Past: '94 STS, '93 Eldorado, '98 ETC, '03 CTS
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Now do the same for the Escalade and XLR... The flagship question is pointless. Personally, I've never seen the Seville as the flagship Caddy. Right now, it would appear that the XLR is their chosen 'flagship', as it is the most stunning and advanced in their lineup. Before that, I would have given the honor to the Escalade.


Back to topic: The 2005 Seville seems to have what it takes to compete against the likes of the BMW's 5series. So far Cadillac has done an excellent job in hitting their market targets with each of the new redesigns, I truly doubt they would slip up in the redesign of one of their most popular models.
 

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1996 Cadillac Fleetwood Brougham
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I also love actual STS lines ,but new STS seems to be looking even greater no wonder because we own Cadillac :)
 

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I think that Cadillac has changed numerous times on their lineup and their flagships. Their was a time were the top of the line Caddy was the Fleetwood Brougham! And then when the new body style STS came out in 92 then that became the flagship. Caddillac really never had a model line up they always kind of mixed the old with the new. But now that GM wants them to compete with BMW and MB they have to rethink their lineup. BMW has their cars go from smallest to largest the 3 the 5 the 7 same with Mercedes the C the E and the S. Putting the STS on top of the line up is like Mercedes putting the E Class over the S class! So in that sense I embrace the V-6 the STS is the only car in its class without a more entry level V-6 version. I love power too but open your eyes people most of the time you see a 5 series it is a 6 cylinder 530i same with Audi A6 you don't see V-8 A6's very much. And also look on the back of the next Eclass you see yep it will say e320 not e500! I think the CTS should be the smalllest car they ever make and then up from their a V-6 STS and then the V-8 STS and then keep the FWD Deville after all it is the best selling luxury car their is. I think the Deville should be priced about the same as the highest line STS and then to cap it off with a flagship smaller Sixteen look alike with a V-12. That way you keep the traditional Deville buyer and also bring the traditional import buyers into the fold. And as far as BMW being better that is hogwash I just traded in my fiance's 02 330CI because of problems we were having with it. Fun car but high maintenance and when you have an issue they look at you and say they all do that because they are high performance cars well I have 300 hp and I don't have to put up with computer problems and constant squeaking noises! And I can afford to buy a 7 series or whatever I want but I would not buy a 7 series for any amount they have so many problems and lets not even talk about resale value!
 

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2003 Cadillac CTS, 2005 Cadillac STS4 1SG
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as much as i love the sts i have NEVER seen it as the flagship of cadillac. and i would never see the suv being a flagship expecially of cadillac or any car company for that matter. i think people are making the wrong comparison when it comes to deville vs STS...it needs to be DTS vs STS and in that i believe the DTS is the flagship model. just the whole image that the two cars portray the DTS just seems like the classier more formal flagship type model. the sts more fun and sporty. sure i know the sts is getting a redesign and will be the newest cadillac out...but the DTS is up next. Its just that whenever i read articles or whatever about the DTS its always refered as the flagship model. and i would NEVER consider the escalade SUV to be the flagship of cadillac ever or of any car comopany.
 

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1992 STS / 2005 MB G500 / 2003 STS / 2006 XLR-V
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I agree, I love the Escalade, but I couldnt necessarily call it a Flagship either. But why? I cant give you any specific reason why the SUV couldnt be the flagship of a brand,just because they havent been in the past doesnt mean they never could be. Cadillac put alot of thought into the current Escalade but I think it would still go to the STS or DTS. These two are practically a toss-up though, the STS and DTS ride on the exact same Aurora platform, the DTS has some exclusives like Night Vision, but the STS has Xenon lights. I could go on and on but even well respected Car mags agree these two practically compete AGAINST eachother right now which needs to be changed and should be once the new STS arrives. In Lincoln for example, the Town Car is immediately recognizeable as the flagship of that brand, even though the LS has alot more technology in it. I do find it funny that the previous poster sited poor resale for BMW. While I wont get started on my own hatred of the new 7, I certainly wouldnt run to a Cadillac as a resale value savior either. The 3 series however maintains at least 60% of its resale after approx. 3 years. The DTS and STS at the same time maintain about 20-30% or maybe less since they are typically already discounted 8000.00 from MSRP from the moment they arrive on the showroom floor. Resale value is not YET an attractive forte of any domestic luxury car. The CTS seems to be changing that somewhat. You can always argue one way or the other, but that is a pretty solid fact.
 

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Playdrv4me said:
I agree, I love the Escalade, but I couldnt necessarily call it a Flagship either. But why? I cant give you any specific reason why the SUV couldnt be the flagship of a brand,just because they havent been in the past doesnt mean they never could be. Cadillac put alot of thought into the current Escalade but I think it would still go to the STS or DTS. These two are practically a toss-up though, the STS and DTS ride on the exact same Aurora platform, the DTS has some exclusives like Night Vision, but the STS has Xenon lights. I could go on and on but even well respected Car mags agree these two practically compete AGAINST eachother right now which needs to be changed and should be once the new STS arrives. In Lincoln for example, the Town Car is immediately recognizeable as the flagship of that brand, even though the LS has alot more technology in it. I do find it funny that the previous poster sited poor resale for BMW. While I wont get started on my own hatred of the new 7, I certainly wouldnt run to a Cadillac as a resale value savior either. The 3 series however maintains at least 60% of its resale after approx. 3 years. The DTS and STS at the same time maintain about 20-30% or maybe less since they are typically already discounted 8000.00 from MSRP from the moment they arrive on the showroom floor. Resale value is not YET an attractive forte of any domestic luxury car. The CTS seems to be changing that somewhat. You can always argue one way or the other, but that is a pretty solid fact.
i tend to agree...its hard to find which one is the flagship because the sts and dts are so smiliar. i just think the dts is because it is larger. usually the larger car gets flagship status...at least IN MY OPINION. ive always wondered why the sts had xenon lights and not the dts. since the cars are so similiar they probably want to keep them somewhat differnt, offering nightvision on one and xenon lights on the other. i also agree this will change once the new sts arrives...but i belive it will change again once the new dts arrives in 2007-2008.
 

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Caddy Man said:
i tend to agree...its hard to find which one is the flagship because the sts and dts are so smiliar. i just think the dts is because it is larger. usually the larger car gets flagship status...at least IN MY OPINION. ive always wondered why the sts had xenon lights and not the dts. since the cars are so similiar they probably want to keep them somewhat differnt, offering nightvision on one and xenon lights on the other. i also agree this will change once the new sts arrives...but i belive it will change again once the new dts arrives in 2007-2008.
LOL yup... Ive always had this little analogy that if the current DTS and STS were brothers, theyd be the brothers that are always beating the crap out of eachother. Or theyd be the two fish you cant put in the same bowl for risk of eating eachother. :p
 

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Playdrv4me said:
LOL yup... Ive always had this little analogy that if the current DTS and STS were brothers, theyd be the brothers that are always beating the crap out of eachother. Or theyd be the two fish you cant put in the same bowl for risk of eating eachother. :p
i couldnt agree more...thats why when i was about to get my dts...i was torn between a dts or an sts they are almost the same car. but i had a good deal on the dts so we went for that. the only reason i guess i see the dts as more of a flagship type car even thought it and the sts are virtually the same is because of the name...deville goes back farther in the cadillac lineage then seville does. lol i kno it sounds dumb but thats just what i think of.
 

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2012 CTS, 2009 Escalade ESV
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I am very intersted in buying a 2005 STS i currently have a 2000 STS. I signed up for updates at Cadillacs website for info on the new STS they sent me this email last week. Let me quote a paragraph from this publication from Cadillac.

"You asked to receive information about the all-new 2005 Cadillac STS as it becomes available, and your Cadillac Concierge is pleased to provide it for you. You interest is welcome and not surprising. The 2005 STS is, after all, the much-anticipated flagship of the Cadillac line.
Naturally, in creating this new sedan from the ground up, quality and craftsmanship were paramount. To that end, the craftsman who were carefully selected to create the 2005 STS are leaders in their field, recognized for their knowledge, experience, and passion.
Why the best and the brightest? Simply because the 2005 Cadillac STS was designed with the most demanding specifications of any sedan in Cadillac's history. The STS sets a new Cadillac standard with its level of fit and finish, fine-crafted appearance, and overall quality."

Personaly i have Seen the STS as the flagship since 1992. The XLR is more of a specialty car. And the Escalade is awesome but its a truck.
 
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