Filed under: Etc., Marketing/Advertising, Cadillac, Luxury

What does government money smell like? While we'd imagined something like a mix of various colognes mixed with filth and an undertone of unwashed suits, Cadillac evidently thinks Uncle Sam's cash - our cash - smells like fruit, spice, and incense. General Motors has licensed the Cadillac name to Dubai's Beauty Contact Incorporated for the fragrance rollout, intended to hit stores in time for this fall's Cadillac centennial.

Past olfactory experiments by automakers haven't proven to be successful, so Cadillac's effort doesn't seem to have a very bright future, but Beauty Contact's Alwyn Stephen thinks its fragrance is "a relevant extension of the Cadillac lifestyle." The full portfolio of products will be available, spray, aftershave, deodorant, body wash - the whole nine yards. If it helps make the sweaty $5 bill we were most recently handed smell better than body odor, we're all for it.

That Taxpayer Money Smell? Cadillac to get new fragrance to celebrate anniversary originally appeared on Autoblog on Thu, 23 Jul 2009 09:00:00 EST. Please see our terms for use of feeds.

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