GM needs to compete with both domestic and foreign car companies who have shifted the paradigm back to originally making the customer happy by providing reliable, cost effective and technologically innovative features and designs. Dependable older model cars still on the road today usually are not GM vehicles. The GM cars that are now priceless collectibles were manufactured in a time where early mass production was still balanced with quality and pride in craftsmanship. When a corporation is too large and poorly managed, they forget about the cornerstones that allowed the business to flourish. GM focused too much on wheeling and dealing in the car show room than making the best cars available.
GM. Car Dealers are also going to have to clean up their act. They need to stop being about deal making and hard closing techniques. Your local dealer will need to become a valuable source of ongoing information using the social media, email marketing and search engine marketing. By doing these things they can be less about “getting you into something today” and more about establishing a trusting relationship and someone who can be relied upon when the time does come to get that new vehicle.
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