To Rippypartsdept, Never heard of the Universal Records DB before. Maybe that's why the big G can command the big BUCKS! Fact is, it IS free, if you don't care about having an "adjudicator" at your event when you have all the media there lined up. Anyone is welcome to stumble through their 15 pages of requirements for authentication, jump through a lot of hoops, provide signed affidavits and photographs, fill out the "submit your record data" bla bla bla, and wait 4 weeks to be able to make the announcement if you got the record or not. In the meantime someone else could have already topped your record! The process rather takes the Oomphfff out of the whole event if you don't get the confirmation announcement on the spot.