Open Letters to Cadillac Corporate Discussion, PR in Europe in Item Specific Cadillac Discussion; I had some calls around Germany:
The dealer in Hamburg sent that letter to his customers. They ensure warranty only ...
Warranty ok, but Cadillac stopped exports to Europe completely. Even Russia and Switzerland don't receive converted models.
When will Cadillac return to Europe?
And when they do, will they have a good plan?
Cadillac has now three awesome models worth fighting for: ATS, CTS 2014 and XTS. They have to come with a promise, a position and a personality miles ahead of that from the three usual suspects. When you approach a prospect with these hopes (promise, positioning, personality) in mind, think how a great brand can help them. That most people never heard of Cadillac doesn't matter really, you have got this amazing track record, you just have to help them understand your value as you pitch such a new or unfamiliar product.
And they can, I truly, honestly believe they can since there are too many effective ways to do this. Such an American icon should be able to do it. Besides that, these amazingly great companies are constantly in start-up mode, always looking to enter new markets, a great brand is a magnet to those premium customers who drive growth. I want to make a point here, while there are premium brands in any market sector out there, we should not hold in low regard the shift happening nowadays where the customers are labeling themselves as premium. So, it all comes back to people, they set priorities and thinking.
So if GM is looking for how to build its Cadillac brand here in Old Europe, look for and to these types of people. Then imagine how a better, much stronger promise, position, personality you will have.
Last but not least and with all due respect… Diesel? No, no, no. Diesels should be banned from everywhere and premium cities (cities are also branded these days) are already doing it. Cadillac does NOT need a Diesel under the hood. That would backfire sooner than later.
Call me crazy if you want… just remember the most sought-after people will always be labeled as such. :wink:
Sorry, but all premium cars in Europe (besides Russia and Switzerland) mostly run diesel. All models above mid-size sell primerily as diesel.
- E220, E250, E350, ML300, ML350, S350, CLS300, CLS350, G350, GL350, GLK200, GLK220, GLK250, GLK350,
- 525D, 530D, 535D, 730D, 735D, X5, X3
- A4, A5, A6, A7, A8, Q5, Q7
The overall average of petrol vs diesel might be 50/50 in Europe, but for the bigger cars it is mostla diesels. So offering CTS and SRX and maybe XTS in Europe without diesel is a mistake. Especially without any proper PR, which is still missing. How is Cadillac expecting to attract customers in Europe?
Hey, I am one of very few crazy people that would still buy a new Cadillac without PR and even without diesel. But if Cadillac wants to sell more, they need to work on it.
So far still only ATS 2.0 and CTS 2.0. There is no 3.6.
And the SRX and old Escalade...
Cadillac will NEVER sell a CTS 2.0 in Europe. That size car is either attracted by people wanting performance or as a diesel cruiser. I am still amazed there is no plan, no PR, no target. The few loyal dealers pretty much feel left behind. And the few loyal (former) customers as well.
I see Eldo that You are still fighting
I nearly gave up. First of all used CTS Coupes keep their high prices like crazy compared to sedans. Secondly there's no 3.6 in ATS - at the same time Cadillac officials admit from time to time that lack of engine choices is a problem in Europe...
I am enthusiast, fed up with German cars - have had all kinds of them in my family. But there's not a single Cadillac dealership here in Poland (nearest one in Slovakia). Meanwhile Infiniti in two first months of 2014 sold more SUVs on Polish market than in the last whole year. I even stopped watching Cadillac Russia FB where You can see pictures of local drive events, trips of Cadillac Club Russia to Detroit. Europe is in Cadillac's opinion an underdog. Sad just SAD.
General Motors has failed at domestic marketing for as long as it's been trying to be a FWD company (thanks Bob Stempel). Why would marketing in Europe be any different? It makes little sense trying to market to buyers that don't want your product; as it makes no sense whatsoever not making what your customers want need and deserve.