Bad image in the UK

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Open Letters to Cadillac Corporate Discussion, Bad image in the UK in Item Specific Cadillac Discussion; ...
  1. #1
    nigelb's Avatar
    nigelb is offline Cadillac Owners Fanatic
    Automobile(s): 2000 STS RHD 194,150 miles. what's a speed limiter???
    Join Date
    Oct 2006
    England (limey alert!)

    Bad image in the UK

    GM/Cadillac introduced the STS in Europe and the UK in '98 then basically deserted the people that bought that model.
    The latest attempt to coax UK buyers to look at a Cadillac will not succeed unless GM and Cadillac do something to raise the corporate profile by a large amount.
    Lack of support for the older STS has made buyers shy from spending £40k on a car that may devalue by £35k in 4 years (that's what mine did).
    Think about how you treat your foreign customers, treat us like your American customers. Currently I know of only one dealership that will support servicing of my 2000 STS and they are at the other end of the country.

    GM and Cadillac need to seriously raise their game to compete in the luxury car market in the UK and Europe. Until then good luck, you'll be needing it.

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  3. #2
    dp102288's Avatar
    dp102288 is offline Cadillac Owners Connoisseur
    Join Date
    Apr 2006
    North Brunswick, NJ

    Re: Bad image in the UK

    Damn sorry to hear. The way they conduct business over there will never get people to buy there car. Word of mouth is very powerful, and if you just tell a few of your friends, then that's a lot of lost customers.

  4. #3
    soupero's Avatar
    soupero is offline Cadillac Owners Fanatic
    Automobile(s): STS 3.6 Launch Edition (Euro)
    Join Date
    Dec 2004

    Re: Bad image in the UK

    That sucks but that is a dealers issue. Our cadillac dealer does all cadillac models, even the old ones for example your STS and even eldorado's.

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