Re: Cadillac continues to disappoint me...
Flagship cars are not money makers- they're image cars. The S-Class, 7 series and LS460 make up a very small part of their respective companies' portfolios, whereas they make the majority of their sales on the C-Class, 3 series and ES350 (respectively).
Cadillac has been rebuilding their company image from the ground up since 2000. After the failed Cimmaron and Catera experiments, they finally hit on a world class volume car in the CTS. Once they get 3 or 4 years worth of CTSs on the roads and in the magazines, Cadillac will have the credibility to ask $60k+ for a flagship car. Trying to launch a quality flagship before they've earned back the public perception would guarantee failure, no matter how good it is. Buyers will take one look and think "$65k for a Cadillac? Yeah right..." Observe what happened to the XLR. Great car that outperformed an SL500, but it was too soon- people balked at $80k for a Cadillac.
If people have spent the last 4 years reading about how awesome the CTS is however, they're going to think "Hmmm....people are always talking about how awesome their small car is, so maybe I should check it out."
Rest in Peace, J.D. (aka Dirt_Cheap_Fleetwood)