For those who think lack of diesel engines is Cadillac's biggest problem in Europe.
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Community Lounge, Introductions and General Discussion Discussion, For those who think lack of diesel engines is Cadillac's biggest problem in Europe. in General Discussion; Hello, I've been analyzing GM's policy concerning Cadillac in Europe for the last 8 years. Since Cadillac finally opened a ...
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    Bullitt is offline Cadillac Owners Member
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    Thumbs downFor those who think lack of diesel engines is Cadillac's biggest problem in Europe.

    Hello,

    I've been analyzing GM's policy concerning Cadillac in Europe for the last 8 years. Since Cadillac finally opened a showroom in my town after 60 years of absence on Polish and European market. Cadillac did existed here before the II World War. In a time when owning a cheapest car was a luxury, some of Poland's government officials owned Cadillacs. Moreover, we used to have assembly that manufactured Chevrolet, Opel cars and trucks under GM license. Who knows what could have been if the war hadn't broke out. Maybe Cadillacs would have been made on our assembly lines... Even during the communist regime some imperialism-fighting party officials owned American luxury cars.

    Eight years ago I had high hopes and was happy I could finally buy a Caddy in a normal way. By 'normal' I meant a car with warranty, European lights, working GPS Navi, service etc. Not a dusty car imported privately in a dirty sea container. Cadillac name deserves something better. It deserves something at least as good as what Fiat gets in U.S. I am sorry for comparing Cadillac to shoddy Fiat, but Fiat is a new brand in U.S. - You know what I mean. Fiat in U.S. gets marketing campaigns, is advertised, gets media attention. Nobody will close Fiat dealership in L.A. after 3 years of operation. Unfortunately this happened to one single Cadillac showroom in my town/country. I was left without CTS coupe, I was told they quit importing cars and won't sell me anything other than Opel or Korean Chevrolet.

    Everything has been said about Cadillac perfomance in Europe in hundreds of posts on GMi and other internet forum boards. People concentrate on bashing Cadillac for dealer experience, lack of parts, service, lack of diesel engines in Cadillac cars, bad looking dealerships with Cadillac cars exhibited next to Korean Chevrolet Sparks etc. They all are right. I don't deny those strong arguments.

    But now have a look at a screenshot from one of the European dealer's webpages. Official cadillaceurope.com directs us to their representative in one of the European markets.
    I don't even want to mention the fact that this company is called ski & sea and sells Cadillac together with quads and boats. As You see they can't even spell Cadillac name correctly!



    I regularly check European Cadillac pages after I read about the American programmes that are aimed at improving dealerships. I always hope GM cares also about other markets than U.S. Being a Cadillac enthusiast in Europe is a nightmare.
    http://www.ski-sea.com/


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    orconn's Avatar
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    With all the erosion of sales in the U.S. marketplace you would think that Cadillac would have awakened to the fact that the company'[s post World War II arrogance can no longer be justified. It has only been in the last decade that Cadillac has figured out that to be competitive in todays higher priced automobile market that their dealers have to show the same regard for quality of service that they hope their cars convey. For Cadillac to be marketable in the international marketplace the company must assure that the brand can deliver the level of service, as shown in their dealership's personnel and facilities, at least equivalent of other high priced brands. In GM is not willing to invest the kind of money meet this requirement of todays European and Asian marketplaces them it should not attempt to enter these markets.

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    Bullitt is offline Cadillac Owners Member
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by orconn View Post
    In GM is not willing to invest the kind of money meet this requirement of todays European and Asian marketplaces them it should not attempt to enter these markets.
    So true. There are a few dealerships in Netherlands, Luxembourg and Switzerland that are up to luxury-car standards. But those are needles in a haystack. GM should demand more from its' partners and invest in Cadillac on their own. Subpar attempts to selling luxury goods are unacceptable.

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    Bullitt is offline Cadillac Owners Member
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Finally!

    Susan Docherty retires.

    http://media.gm.com/content/media/us...-docherty.html

    Let's hope there will be a successor who finally does something.

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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by Bullitt View Post
    Hello,

    I've been analyzing GM's policy concerning Cadillac in Europe for the last 8 years. Since Cadillac finally opened a showroom in my town after 60 years of absence on Polish and European market. Cadillac did existed here before the II World War. In a time when owning a cheapest car was a luxury, some of Poland's government officials owned Cadillacs. Moreover, we used to have assembly that manufactured Chevrolet, Opel cars and trucks under GM license. Who knows what could have been if the war hadn't broke out. Maybe Cadillacs would have been made on our assembly lines... Even during the communist regime some imperialism-fighting party officials owned American luxury cars.

    Eight years ago I had high hopes and was happy I could finally buy a Caddy in a normal way. By 'normal' I meant a car with warranty, European lights, working GPS Navi, service etc. Not a dusty car imported privately in a dirty sea container. Cadillac name deserves something better. It deserves something at least as good as what Fiat gets in U.S. I am sorry for comparing Cadillac to shoddy Fiat, but Fiat is a new brand in U.S. - You know what I mean. Fiat in U.S. gets marketing campaigns, is advertised, gets media attention. Nobody will close Fiat dealership in L.A. after 3 years of operation. Unfortunately this happened to one single Cadillac showroom in my town/country. I was left without CTS coupe, I was told they quit importing cars and won't sell me anything other than Opel or Korean Chevrolet.

    Everything has been said about Cadillac perfomance in Europe in hundreds of posts on GMi and other internet forum boards. People concentrate on bashing Cadillac for dealer experience, lack of parts, service, lack of diesel engines in Cadillac cars, bad looking dealerships with Cadillac cars exhibited next to Korean Chevrolet Sparks etc. They all are right. I don't deny those strong arguments.

    But now have a look at a screenshot from one of the European dealer's webpages. Official cadillaceurope.com directs us to their representative in one of the European markets.
    I don't even want to mention the fact that this company is called ski & sea and sells Cadillac together with quads and boats. As You see they can't even spell Cadillac name correctly!



    I regularly check European Cadillac pages after I read about the American programmes that are aimed at improving dealerships. I always hope GM cares also about other markets than U.S. Being a Cadillac enthusiast in Europe is a nightmare.
    http://www.ski-sea.com/
    I feel with you buddy!
    I had a 2003 and 2006 CTS and a 2006 SRX and after that I wanted the new CTS wagon. But after 2009 the dealers were starved and did not receive a new car from the US since Kroymans went bankrupt. They retruned in some way in 2011 with some shabby deals for the dealers: pre-paid orders and a waiting time of at least 7 months as euro-production is done in planned batches.
    They must've improved a little for the dealers as my local dealer signed a new contract in March. The onlything interesting they have is the new ATS with only the 2.0T available for Europe. I heard some good news on Cadillac PR improving in Europe, but I haven't seen ANYTHING yet...

    The CadillacEurope website is a joke.
    And without diesel (due to endless rising of petrol pices; and Europe petrol is about x4 the price in the US!) Cadillac can just forget about it.

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    Bullitt is offline Cadillac Owners Member
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by 70eldo View Post
    I feel with you buddy!
    I had a 2003 and 2006 CTS and a 2006 SRX and after that I wanted the new CTS wagon. But after 2009 the dealers were starved and did not receive a new car from the US since Kroymans went bankrupt. They retruned in some way in 2011 with some shabby deals for the dealers: pre-paid orders and a waiting time of at least 7 months as euro-production is done in planned batches.
    They must've improved a little for the dealers as my local dealer signed a new contract in March. The onlything interesting they have is the new ATS with only the 2.0T available for Europe. I heard some good news on Cadillac PR improving in Europe, but I haven't seen ANYTHING yet...

    The CadillacEurope website is a joke.
    And without diesel (due to endless rising of petrol pices; and Europe petrol is about x4 the price in the US!) Cadillac can just forget about it.
    Hey Eldo,

    I know Your nickname from GMi although I am just a reader, not a poster there. I decided to start a new thread here because from what I've seen GMi people aren't interested much in Cadillac's problems in Europe. Those who are a little interested, don't have a clue about European market just as Susan Docherty didn't.


    Quote Originally Posted by 70eldo View Post
    They must've improved a little for the dealers as my local dealer signed a new contract in March. The only thing interesting they have is the new ATS with only the 2.0T available for Europe. I heard some good news on Cadillac PR improving in Europe, but I haven't seen ANYTHING yet...
    They don't offer the 3.6 in Europe? It seems that the V6 (beside the CTS) is banned here. The Camaro is not offered here with V6 either. I always wondered why. But each time I tell myself - it's GM...


    Quote Originally Posted by 70eldo View Post
    The CadillacEurope website is a joke.
    And without diesel (due to endless rising of petrol pices; and Europe petrol is about x4 the price in the US!) Cadillac can just forget about it.
    I was against diesels 10 years ago. But nowadays the ones offered in Opels are near perfect (for a diesel), especially those bi-turbo ones would be suitable for ATS. But of course I still think it's still not the biggest Cadillac problem. If there was ANY brand recognition in Europe (other than the one based on American movies) Caddy would be able to sell 3-4 more cars than they today, 0,00001% of what Germans sell but still... For comparison, completely unknown brand Infiniti sells ca. 40 cars per month in Poland. That's nothing but at least NISSAN DON'T BEHAVE LIKE LOSERS. They keep on advertising and they are present on the market. If I wanted to buy/lease an Infiniti, I could do it right away. The problem is I want a Cadillac.

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    Bullitt is offline Cadillac Owners Member
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Little update. Our local low-rent multifranchise GM dealer quit selling Cadillac a few years ago. Last year they even demolished the building You can see in the tiny picture.



    It was nothing extraordinary knowing GM's policy concerning Cadillac. What I am surprised with is the dealer appears to be completely out of business! That means not a single Cadillac service in whole Poland! (40 million population). So it practically kills my dreams to own a new Cadillac - the nearest service is in Berlin (580 kms away).

    This is how it looked like in summer. You can see the Cadillac pavillion from the small picture is gone. The only Cadillac/Corvette remains are those stands on the street.





    And here is how Infiniti dealerships in Europe look like. We have a similar one in Warsaw and two other cities. I dedicate this to Mr. Uwe Ellinghaus who recently embarrassed himself and whole Cadillac division by saying in interview with Automobile:

    But, I don't want to build traditional dealerships all over the Continent because I don't think they are the future of automotive retailing.


    'Global' Cadillac =
    talismandave likes this.

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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    The General certainly moves in mysterious ways. Chevy did a big sponsorship deal with a major soccer club here - then pulled out of the country!

    I not sure there are any UK spec Caddys now, although we do now have a dealer - which GM didn't bother to announce.

    That same garage is also the only official distributor for 'Maros & 'Vettes - even though there's a great deal of (underground) hype about RHD models coming any year soon.

    b-t-w; noticed Kroymanns still advertising in the Netherlands, but what I'm not sure.

    I think maybe Cadillac actually know that the only real interest for the marque in Europe is for the older models.

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    Bullitt is offline Cadillac Owners Member
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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by Paul London View Post
    The General certainly moves in mysterious ways. Chevy did a big sponsorship deal with a major soccer club here - then pulled out of the country!

    I not sure there are any UK spec Caddys now, although we do now have a dealer - which GM didn't bother to announce.

    That same garage is also the only official distributor for 'Maros & 'Vettes - even though there's a great deal of (underground) hype about RHD models coming any year soon.

    b-t-w; noticed Kroymanns still advertising in the Netherlands, but what I'm not sure.

    I think maybe Cadillac actually know that the only real interest for the marque in Europe is for the older models.
    The last 20 years of Cadillac 'presence' on several European markets (I wouldn't call it a continent) were years of absurd and chaos. If I asked sb. to show me a company with similar mental-illness as GM, no company would be found. Some people complain one version of CT6 will be produced in China... Personally I would like to see Cadillac being acquired by Chinese company (similar to Volvo owner). That's the only chance to make Cadillac a global car manufacturer.
    GM's attitude completely destroyed any credibility Cadillac had. By coming back and giving up they pissed dealers and most of all their customers left without any support. Infiniti sales are poor, in some EU markets lower than Cadillac's in 2008. But they belong to a normal company, that invests in brand awareness, marketing etc. Dealer dealing with Renault-Nissan can be sure Infiniti won't be canceled nervously next year. There aren't stupid promises of 'assault in year 2020', there are investments and hard work and basics as RHD cars in RHD markets, advertising, service etc. There's a new dealer in GB? Let me just say there shouldn't be any in first place, as long as GM does not offer RHD Cadillac, Camaros and Corvettes and of course no sponsorship deals and giving players cars with steering wheel on the wrong side.

    The example You came up with was widely discussed. The Man. Utd. Chevy sponsorship deal reminds me of biggest freuds of corrupted governments. Sb. inside GM just embezzled lots of money that way. Kroymans still exists? They advertise? I heard that in Portugal there was an ad hanging somewhere in Lisbon. The problem is they don't sell Cadillac there, just as in Poland and many other countries!

    Now where's the customer service that pops up here on several occasions? I think those messages are computer-generated. I don't believe sb. is so mean to tell Cadillac customers in Europe to contact their nonexistent customer care! When people call those three repair-shops listed on cadillaceurope.com website they are told all those Opel-service can do is...changing oil!

    Finally there's that clown called Uwe Elinghaus (sue me for this insult Uwe!). 'Professional' straight from great BMW. Guy who promises in one interview his company will take care of Cadillac in Europe. Later he says it will take long time. Finally he states there won't be any regular service points and dealers in Europe! That guy spits in peoples' faces and earns a fortune. I can do the same for GM for 1k a month. No corporate clown with MBA and 20 years of experience is needed to do such things.


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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Cadillac died around 2005 - and now just make copies of Mercedes - BMW - and others -

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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by basscatt View Post
    Cadillac died around 2005
    Rest In Peace
    Attachment 361545

    Happy Birthday!
    Attachment 361553

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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by basscatt View Post
    Cadillac died around 2005 - and now just make copies of Mercedes - BMW - and others -
    That is just so sad, both the sentiment & what lies behind that, no doubt, heartfelt belief

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    Quote Originally Posted by vfaninva View Post

    Rest In Peace
    <img src="http://www.cadillacforums.com/forums/attachment.php?attachmentid=361545"/>

    Happy Birthday!
    <img src="http://www.cadillacforums.com/forums/attachment.php?attachmentid=361553"/>
    Cadillac has never put out such amazing products as they are now. I want a CT6 as badly as any V ever made...including the two I owned...

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    Re: For those who think lack of diesel engines is Cadillac's biggest problem in Europ

    Quote Originally Posted by vfaninva View Post
    Rest In Peace
    Attachment 361545

    Happy Birthday!
    Attachment 361553
    No happy birthday. It's a mid-life crisis

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    Quote Originally Posted by CaddyGas
    No happy birthday. It's a mid-life crisis
    No my friend, it is the rebirth of a once great automotive company, moving forward to reclaim it's rightful place in the industry.

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