When it comes to no-frills transit, there's a huge crowd for that, and Cruze now outsells Corolla.
The Cruze Eco with its manual transmission and lighter weight is supposedly fun to toss around, and the interior, space, and comfort are pretty darn nice. So, you can have your cake and eat some of it too.
Corolla is still #1 globally because of Toyota's Asian distribution network, but I suspect that won't be for long if Toyota continues to rest on its laurels. In Thailand, I met a guy who was an engineer for Matsushita (Japan's corporations are large horizontal conglomerates that build everything from skyscrapers to vibrators). He was responsible for developing dashboards that were supplied to Japanese and Korean automakers.
In his opinion, Chevrolet was vastly superior to Toyota, and he even bought himself a Cruze, the Thai market's successor to the Daewoo-based Chevy Optra. His parents of course disapproved.
I don't remember how any of this relates to the thread, but there you go. GM has been turning itself around for the last 8-10 years, and it shows.