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Community Lounge, Introductions and General Discussion Discussion, Cadillac Compact Car - What Are Your Thoughts? in General Discussion; Originally Posted by Jesda Stuffing the Cruze with Cadillac furniture, as they did with the Equinox to create the SRX, ...
  1. #46
    drewsdeville's Avatar
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Quote Originally Posted by Jesda View Post

    Stuffing the Cruze with Cadillac furniture, as they did with the Equinox to create the SRX, like they did with the Saab 9-3 to create the BLS, isn't good enough to win over BMW owners, but I'm sure someone at GM is thinking about doing it anyway.

    So, to summarize:
    Tarted up Cruze will not work.
    RWD or AWD 1-series/3-series competitor will work.
    This. GM never gets it right the first time. They have to try the easy way out first, even if it's nearly guaranteed failure. I think there IS a market for a luxury compact, even with Cadillac's name on it, but I don't have faith that they'd do it right if they tried. If THAT's what was meant by the Chevy Cruze argument, then I agree 100%.

  2. #47
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Quote Originally Posted by Jesda View Post
    Well, the CTS has gotten heavier and bigger, so now the CTS is encroaching on 5-series territory, making room for a smaller Cadillac. One thing that helped sell the CTS even back in 2003 was that it offered near-5-series space for 3-series money.

    The 3-series really is a lot smaller inside. EPA calls the 3-series a compact and calls the CTS a midsize.
    Even though the (nearly) retired DTS is called 'full-size', it is an example of how car sizes have been re-defined & downsized. The STS is an authentic mid-size. The XTS will not be much bigger than the STS but will be called full-size. The CTS feels and is smaller than mid-size. Look at all the cross-overs and imagine how they will do the same thing to SUV's & Mini-vans.

    The poblem with a Cadillac 'compact' is just how small it would have to be. How can it not be a matchbox?

  3. #48
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Indeed, it will definitely be tiny, but that's exactly what sport-luxury buyers are looking for. They're usually guys in their mid 20s to late 30s who still have a taste for sporty cars but want to show off some of what they've achieved with a luxury badge.

  4. #49
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    The 3 Series would be the benchmark to shoot for in terms of size. It's small, but it's not "tiny". When someone says "tiny car" I picture a Fiesta, Aveo, Cruze or Focus. No true luxury car should ever be that small.
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  5. #50
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    I think some subcompacts have more interior volume than the 3-coupe.

  6. #51
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Yes, but that's because a lot of them are hatchbacks. They may be roomy inside, but a lot of those cars are tiny outside, and they don't project the image that the typical buyer of a luxury sport sedan wants. Like you said in your earlier post, these are cars bought by a lot of 25-35 year old men, who want to show they still love a sporty car, but want to show their hard work has paid off buy owning a luxury brand. Brand image & equity is huge in this segment, and it won't show with a tiny car. That's probably a lot of the reasoning why the A3 doesn't sell well and why Mercedes has never imported the A-Class.
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Yeah thats definitely true

  8. #53
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    3 Series has never projected the image of a small car despite its interior volume. It comes across as having just the right size for what it intends to do.

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    Re: Cadillac Compact Car - What Are Your Thoughts?

    The 3 series BMW has evolved from a small "nimble" car to a mid size hephalump that could hardly be called "sporty" except in its' most expensive iterations. In this category Cadillac already has the CTS, a smaller nimbler car would have to be a very good handler to have any chance in this segment. It would also have to have very good looks (BMW and Japanese makers have given Cadillac a real opening here) to become a "prestige" entry in these ranks. So far Cadillac has failed miserably in coming up with a competitor in the sub-compact category.

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    Re: Cadillac Compact Car - What Are Your Thoughts?

    im guilty of skipping a couple of pages, so forgive if this has been said.

    Yes, Cadillac is getting away from the land yacht image but econoboxes are just that, econo boxes. I doubt the lexus hybrid gets as good mileage as it really could. if it does its probably a crappy lexus compared to any other lexus. The reason is quality usually equals weight, and weight hurts economy.

    To be honest, if done right, i think a cadillac compact would sell well, but it would cheapen the brand. Sal, you mentioned in another post that youd like to see cadillac produce less units at higher revenue instead of more units with less revenue per unit. I agree. Even, as you said, if that means i can no longer afford a cadillac. Bringing out a compact/hybrid Cadillac would be the thing to do if they wanted to take a crack at the luxury-eco-compact market, and make some money.But, how many compact Rolls Royces or Bentleys are out there?

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    Re: Cadillac Compact Car - What Are Your Thoughts?

    I think people who are extensively concerned about getting something affordable probably wouldn't get Cadillacs.

  12. #57
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    Quote Originally Posted by agp View Post
    I think people who are extensively concerned about getting something affordable probably wouldn't get Cadillacs.
    And that's the way things should be. I think 35k is a good entry point for the new ATS, so even by the time you talk the dealer down/incentives on that base base base ATS, you're still looking at 30k out the door minimum for the cheapest Cadillac.

  13. #58
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    30k ain't what used to be, car price wise. Cads should start at around 40k at the least. Let Buick sell in the 30k to 40k range. Upper echelon Cads should sell from $60,000 on up. Of course it goes without saying that they should be worth their price!

  14. #59
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    Re: Cadillac Compact Car - What Are Your Thoughts?

    The Lexus CT200h does get 40+ miles per gallon - but it's not much of a "luxury" car. It IS the nicest car out there to get 40+ MPG - but it's not luxury. The leather is cheaper than other Lexus vehicles, the materials inside are a bit cheaper, etcetera.. It's a nice looking car inside and out (in my opinion) - but it's not a luxury car. It's a car made by a luxury manufacturer.. So you'll get the luxury customer service experience - and probably good Lexus reliability - but the car isn't very luxurious...

    I don't think we should ever compare Cadillac to Bentley or Rolls Royce. Cadillac is never going to be competitive with those makes unless they take a huge step down the later, beneath brands like Mercedes and BMW.

    Cadillac should simply have the most expensive luxury compact vehicle available at GM. And, of course, it should be of the highest quality.

    Quote Originally Posted by OffThaHorseCEO View Post
    im guilty of skipping a couple of pages, so forgive if this has been said.

    Yes, Cadillac is getting away from the land yacht image but econoboxes are just that, econo boxes. I doubt the lexus hybrid gets as good mileage as it really could. if it does its probably a crappy lexus compared to any other lexus. The reason is quality usually equals weight, and weight hurts economy.

    To be honest, if done right, i think a cadillac compact would sell well, but it would cheapen the brand. Sal, you mentioned in another post that youd like to see cadillac produce less units at higher revenue instead of more units with less revenue per unit. I agree. Even, as you said, if that means i can no longer afford a cadillac. Bringing out a compact/hybrid Cadillac would be the thing to do if they wanted to take a crack at the luxury-eco-compact market, and make some money.But, how many compact Rolls Royces or Bentleys are out there?
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