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Community Lounge, Introductions and General Discussion Discussion, What would be better for Cadillac's future? in General Discussion; They should never forget trying to pass a F'ing CAVALIER off as a Cadillac... I doubt that'll ever happen again....
  1. #31
    Lord Cadillac is offline Cadillac Maniac
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    Re: What would be better for Cadillac's future?

    They should never forget trying to pass a F'ing CAVALIER off as a Cadillac... I doubt that'll ever happen again.

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  2. #32
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    Sure, that's easy to say retrospectively because we see how much of a shitbox that old Cavalier is now... but was it really all that much worse for its early years (when the Cimarron was conceived) than the Cruze is now? That's why im convinced that GM execs make a point of remembering that failure... not literally to pick on the cavalier, but to never again repeat the mistake of trying to foist a car from THAT segment of its most plaebian brand on buyers of its PREMIUM brand. It doesn't matter HOW good the Cruze is, you pull a Verano at Cadillac, and Cimarron comparisons will instantly start flying, I guarantee it.

    Id go as far as to say that hideous Smart sized thing would probably be better received than the Cruze for no other reason than it being, exclusive, new and different. At least to those who place those attributes above brand history.

    No doubt the Verano is a great little car, so that's too bad.

  3. #33
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    Re: What would be better for Cadillac's future?

    There is one car that is a glaring rebuttal to the above statement. In 1976 Cadillac introduced the Seville which utilized the chassis of the lower echelon Chevy Nova of that period. But in this case Cadillac went back to the drawing board to design a "true" Cadillac to be built around the Nova's body shell. The car they came up with was a step forward in design and technology and one that employed materials that were higher quality than those use on contemporary full sized Cadillacs. What resulted was a car that was superior to other Cadillac offerings of that year, but was considerably smaller, yet much more elegantly designed and would head the 1976 Cadillac line up in price. The 1976 Cadillac Seville became an instant success on both Coasts and was ubiquitous in the parking lots of establishments popular with the wealthiest Americans. To be honest, the '76-'79 Seville was probably the last Cadillac, or American car of any make, to give the European luxury car makers real competition in the high priced field!

    Ford and Chrysler tried this same approach, but cheaping it out, with the Lincoln Versailles and Chrysler Imperial, respectedly, both of which felt far short of the Seville's sales appeal and prestige.

  4. #34
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    Re: What would be better for Cadillac's future?

    Quote Originally Posted by orconn View Post
    There is one car that is a glaring rebuttal to the above statement. In 1976 Cadillac introduced the Seville which utilized the chassis of the lower echelon Chevy Nova of that period. But in this case Cadillac went back to the drawing board to design a "true" Cadillac to be built around the Nova's body shell. The car they came up with was a step forward in design and technology and one that employed materials that were higher quality than those use on contemporary full sized Cadillacs. What resulted was a car that was superior to other Cadillac offerings of that year, but was considerably smaller, yet much more elegantly designed and would head the 1976 Cadillac line up in price. The 1976 Cadillac Seville became an instant success on both Coasts and was ubiquitous in the parking lots of establishments popular with the wealthiest Americans. To be honest, the '76-'79 Seville was probably the last Cadillac, or American car of any make, to give the European luxury car makers real competition in the high priced field!

    Ford and Chrysler tried this same approach, but cheaping it out, with the Lincoln Versailles and Chrysler Imperial, respectedly, both of which felt far short of the Seville's sales appeal and prestige.
    Yes, but the key difference is that the Seville was *NOT* a compact car. For that matter, you could use the Continental, which had been a re-bodied Taurus since the mid-80s, but can be considered a sales success. The problem with the Cimarron was that it was not only a light rehash of the Cavalier, but that it was ALSO a COMPACT series car on TOP of that. You can have one of those, but you can NOT have both, and that's why the Cimarron failed.

  5. #35
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    Re: What would be better for Cadillac's future?

    Plus, as far as compacts go, the J-bodies were particularly awful.

  6. #36
    DouglasJRizzo is offline Cadillac Owners Enthusiast
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    Re: What would be better for Cadillac's future?

    This topic has been brought up before and it's a good one. If you look at the automotive buying habits from post WW2 to the late 70s/early80s you'll see that in many ways people were buying a "Cadillac" lifestyle, even though the division never really marketed such a thing. I've seen BMW and MB dealers selling respective jackets, t-shirts, cookbooks, club memberships, etc, and "maybe" this is something Cadillac should look into.

    First things first. Cars like the CTS-V have to retain their "bite" and horsepower, and strive to maintain roadworthiness. They're a great start but Cadillac needs to maintain this. If they do, and make certain other changes, I think that they'll be able to command higher prices and develop a lifestyle following.

  7. #37
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    Re: What would be better for Cadillac's future?

    Quote Originally Posted by DouglasJRizzo View Post
    I've seen BMW and MB dealers selling respective jackets, t-shirts, cookbooks, club memberships, etc, and "maybe" this is something Cadillac should look into.
    That to me, is a big deal when buying a car. I like the fact that BMW/Mercedes and Audi offers all sorts of branded apparel and gifts. Heck, they offer so much stuff that their apparel & gift collection is so large that it warrants it's own catalog. That to me shows massive brand confidence and proudness. When the dealer sees the opportunity to not only stock their shelves with the necessary parts and equipment needed for the cars, but apparel, goodies and other swag, it shows that they feel their brand is of a high enough quality to spend the shelf space on that.

    Cadillac doesn't offer anything like this...yet. When I go into most Cadillac dealers, their apparel and stuff is a small selection in a glass case in the parts department, but my favorite Cadillac dealer in the area has it on display in the showroom as well, because their selection is vast enough to warrant it. Most Cadillac dealers don't keep their entire selection on hand, just some hats & shirts, whereas the BMW dealers in my area all have separate gift shops off the showroom that have large varieties of BMW apparel & gifts on display and ready for purchase. Almost their entire catalog is there, so you don't have to go through the inconvenience of having it ordered and having to pop back in later.

    Jeep is another brand where the dealers have lots of jeep branded merchandise on display. Actually, come to think of it, most every Chrysler dealer I've ever seen has a lot of Dodge/Chrysler/Jeep merchandise on display in the parts department... I think they're required to.
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  8. #38
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    Re: What would be better for Cadillac's future?

    http://cadillaccollection.com

    [edit: oh, I see you guys are talking about having the stuff on display at the dealer]
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  9. #39
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    Re: What would be better for Cadillac's future?

    I've noticed that too -- C/D/J dealers love to sell brand stuff, mostly Dodge and Jeep.

  10. #40
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    Re: What would be better for Cadillac's future?

    Personally, I would no sooner wear "Auto branded" apparel than I would wear a "bowling" shirt! But each to their own!

  11. #41
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    Re: What would be better for Cadillac's future?

    I'd rock this:



    In fact, I will probably buy it.

  12. #42
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    Re: What would be better for Cadillac's future?

    My brother got me a size XXXXXXXXXXXXXXXXXXXXXL Chrysler jacket for a buck at a Steve and Barry's liquidation sale:

    http://www.q45.org/uploads2/Spokane%...8/DCP_3353.JPG
    [Friends of mine pictured wearing it.]

    Its made of cheaper material than the interior of a Sebring.

  13. #43
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    Re: What would be better for Cadillac's future?

    Quote Originally Posted by orconn View Post
    Personally, I would no sooner wear "Auto branded" apparel than I would wear a "bowling" shirt! But each to their own!
    Hey, I like my polo shirt.
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  14. #44
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    Re: What would be better for Cadillac's future?

    Quote Originally Posted by GizmoQ View Post
    Hey, I like my polo shirt.
    I'll take 5.

  15. #45
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    Re: What would be better for Cadillac's future?

    Quote Originally Posted by GizmoQ View Post
    Hey, I like my polo shirt.
    Your polo is "personalized" not "auto branded" there's a big difference!

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