New XTS commercial
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  • 2 Post By HartfordGuy
  • 2 Post By Creative Director
Cadillac XTS Forum Discussion, New XTS commercial in Current Cadillac Vehicle Discussion; "The return of life lived large"...
  1. #1
    HartfordGuy's Avatar
    HartfordGuy is offline Cadillac Owners Enthusiast
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    New XTS commercial



    "The return of life lived large"
    Engelman and Engelman like this.

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  3. #2
    kipsts is offline Cadillac Owners Fanatic
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    Talking Re: New XTS commercial

    Isn't that what you find happens @HartfordGuy when you take your XTS out at night?

  4. #3
    HartfordGuy's Avatar
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    Re: New XTS commercial

    You tear up a ball field with your new car then pick up Clint Eastwood and his dog and take them to a diner for breakfast.

  5. #4
    Lanzz is offline Cadillac Owners Member
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    Re: New XTS commercial

    Doesn't resonate with me at all. Seems like an odd collection of scenes intended to make the car seem "edgy." Great car, why resort to a goofy commercial.

  6. #5
    TulsaVic is online now Cadillac Owners Enthusiast
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    Re: New XTS commercial

    Interesting mix of upscale and not. Like many of the publicity shots of the ATS shown, among other places, in an alley next to a dumpster. Wonder what message Cadillac is trying to send?

    Don't see Caddy ads here in Maine. It's almost all Subaru 4WD....especially this time of year.

  7. #6
    DG2's Avatar
    DG2
    DG2 is offline Cadillac Owners Connoisseur
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    Very odd commercial and totally removed from the reality of the average male car buyer. That said ads are made to get us to watch and in this case it works and the car looks great

    Would love to see Cadillac redo the ad from the original " comeback" where the businessman gets on the subway circa 1940's and the Cadillacs morph into the current lineup. They can redo this with current cars. That ad got me to buy my first Caddy !

  8. #7
    Creative Director is offline Cadillac Owners Member
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    Re: New XTS commercial

    I come to think this ad is not just about the car, it's about OPTIMISM. I can see optimism reflected on the ad from start to finish and how this is reflected on the customer attitude towards life.

    Which brings another important point:

    I myself not being American would think that there is a shift in the associations people around the world make when they think of America. It is important to know these associations and take advantage of them. America’s sense of optimism, especially, can be a strong selling point for any American brand.

    It is nice they try to break the mold of automotive advertising while trying to connect with a new generation (at least for Cadillac) of customers by shifting in the associations people make when they think of their car.

    I think they are onto something interesting.

  9. #8
    carter's_sts is offline Cadillac Owners Connoisseur
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    Not even Clint Eastwood's dog would be getting in my Cadillac. Maybe Anne Hathaway's.......ha ha.

  10. #9
    DG2's Avatar
    DG2
    DG2 is offline Cadillac Owners Connoisseur
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    Quote Originally Posted by carter's_sts
    Not even Clint Eastwood's dog would be getting in my Cadillac. Maybe Anne Hathaway's.......ha ha.
    I'll just take Anne Hathaway !!

    ----------

    Quote Originally Posted by Creative Director
    I come to think this ad is not just about the car, it's about OPTIMISM. I can see optimism reflected on the ad from start to finish and how this is reflected on the customer attitude towards life.

    Which brings another important point:

    I myself not being American would think that there is a shift in the associations people around the world make when they think of America. It is important to know these associations and take advantage of them. America’s sense of optimism, especially, can be a strong selling point for any American brand.

    It is nice they try to break the mold of automotive advertising while trying to connect with a new generation (at least for Cadillac) of customers by shifting in the associations people make when they think of their car.

    I think they are onto something interesting.
    Hmmm, did you mean ... But, ah never mind

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