Why did the XLR fail?
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Cadillac XLR Forum Discussion, Why did the XLR fail? in Past Cadillac Vehicle Discussion; It's such a beauty and a rarity in the world of PRHTs. Did sales just completely fizzle? Maybe the niche ...
  1. #1
    bwv565 is offline Cadillac Owners Enthusiast
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    Why did the XLR fail?

    It's such a beauty and a rarity in the world of PRHTs. Did sales just completely fizzle? Maybe the niche was wrong, or the car overpriced? Were there mechanical problems that made it go away?

    True pity, it's such a beautiful car.

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    JimD is offline Cadillac Owners Connoisseur
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    Re: Why did the XLR fail?

    Quote Originally Posted by bwv565 View Post
    It's such a beauty and a rarity in the world of PRHTs.
    What is a 'PHRT' ?
    Did sales just completely fizzle? Maybe the niche was wrong, or the car overpriced? Were there mechanical problems that made it go away?
    None of the above.
    The XLR was conceived/designed/built/intended as a 'limited production" vehicle.
    A "unique" Cadillac of the period.

  4. #3
    cadillac kevin's Avatar
    cadillac kevin is offline Cadillac Owners Master
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    Re: Why did the XLR fail?

    I'm gonna guess PRHT is production roadster hard top?

  5. #4
    bwv565 is offline Cadillac Owners Enthusiast
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    Re: Why did the XLR fail?

    Quote Originally Posted by cadillac kevin View Post
    I'm gonna guess PRHT is production roadster hard top?
    Power Retractable Hard Top

    ----------

    Quote Originally Posted by JimD View Post
    The XLR was conceived/designed/built/intended as a 'limited production" vehicle.
    A "unique" Cadillac of the period.
    Then that makes it even better for people who were lucky enough to have the money to buy one when they came out. I've looked at Autotrader and there are only 3 available in Canada, the prices ranging from $35 to $59K, depending on model year.

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    creeker is offline Cadillac Owners Connoisseur
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    Re: Why did the XLR fail?

    I found 8 for sale in Vancouver b.c., I dont know where you are in N. america.

  7. #6
    06XLRV13CTS is offline Cadillac Owners Member
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    Quote Originally Posted by bwv565
    Power Retractable Hard Top ---------- Then that makes it even better for people who were lucky enough to have the money to buy one when they came out. I've looked at Autotrader and there are only 3 available in Canada, the prices ranging from $35 to $59K, depending on model year.

    I have one

    ----------

    That's why mine will be a collector only 127 made in 06 my color combo

  8. #7
    fittvrjr is offline Cadillac Owners Member
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    Re: Why did the XLR fail?

    I have one as well. A 2007 Platinum edition painted liquid amethyst. Only seven were painted this color out of 1085 produced and I have one. I love it!!!!!!! I have owned 4 Corvettes and I wanted a hard top convertible and that ruled out Corvettes. Glad I found this beauty.

  9. #8
    slider is offline Cadillac Owners Member
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    Re: Why did the XLR fail?

    I had a 05 XLR. Quality, engine, look - just great.
    I sold it because I was totally dissapointed that already six years after mycar was built several parts were not available anymore.
    For example the DSCC (control for speed control). What will happen tomorrow or in a few years?
    This is inacceptable for a premium car producer.

  10. #9
    D Yaros's Avatar
    D Yaros is offline Cadillac Owners Fanatic
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    Re: Why did the XLR fail?

    Did not the XLR follow the same road to oblivion as the Allante? I do not believe low number (in this color) greatly enhances the value of the car. It did not for the Allante.

    Of course these cars are going down in value, not up. Maybe a quarter of a century down the road they may begin to rise in price, but doubtful they shall equal the original MSRP in most current owner's lifetimes?

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    buki is offline Cadillac Owners Member
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    Re: Why did the XLR fail?

    Buy, beg, borrow or steal a copy of John Mccormick's book XLR and see why these cars will become very important in the future.
    Here is the real deal:

    1. The XLR was designed to rebrand Cadillac from your grandfather's cruiser to the symbol of a whole new approach to luxury. The XLR led directly to the success of the CTS and ATS.

    2. Unfortunately the XLR, as it began to mature, ran head on into 2008 and the bankruptcy of GM. $100,000 cars became very rare to say the least. Whats more, Cadillac was losing money on every unit. They obviously considered the manufacturing losses as 'marketing' and they were right.

    3. Currency devaluation made the price far too high in the foreign markets.

    4. GM saw the XLR as an intrusion on the corvette plant's operations. They never adapted the lines in Ky. for mass production and chose to keep the X as their 'halo' car. By building the CTS line as equally high tech and fast for $30,000 less they hit a major repositioning home run.

    5. Just be glad you got one. Like land they don't make them any more.

  12. #11
    pure zen is offline Cadillac Owners Member
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    Re: Why did the XLR fail?

    Quote Originally Posted by buki View Post
    Buy, beg, borrow or steal a copy of John Mccormick's book XLR and see why these cars will become very important in the future.
    Here is the real deal:

    1. The XLR was designed to rebrand Cadillac from your grandfather's cruiser to the symbol of a whole new approach to luxury.

    2. Unfortunately the XLR, as it began to mature, ran head on into 2008 and the bankruptcy of GM. $100,000 cars became very rare to say the least.

    Whats more, Cadillac was losing money on every unit.



    4. GM saw the XLR as an intrusion on the corvette plant's operations. They never adapted the lines in Ky. for mass production and chose to keep the X as their 'halo' car. By building the CTS line as equally high tech and fast for $30,000 less they hit a major repositioning home run.

    5. Just be glad you got one. Like land they don't make them any more.
    1. I'll agree with that opinion.....it was to be the 'flagship' of the Cadillac line

    2. I don't think it was so much the GM filing of bankruptcy that hurt,,,,it was the 2008-2009 economy going into the crapper that did it in. Not many buyers in the middle $80K range, when the economy is hurting. I personally don't think Cadillac was losing money on each unit built......but I doubt they were making money on them either. Also, the dealers always like a model that they can pack-on additional mark-up on for increased profit.

    4. I toured the Bowling Green plant, and didn't see the XLR as an intrusion of the Corvette assembly line. The XLR's were not built on a assembly line, but were assemblied in 'rooms' via a more 'hand-built' type of construction process,,,,as I witnessed. The Corvettes move steadily through a production line process, with several hundred per day being built. [summer of 2006 visit]

    5. Yes,,,I'm glad I got one. Awesome car!

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