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Thread: Cadillac tops in luxury vehicle sales for 2002

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    Cadillac tops in luxury vehicle sales for 2002

    Thats what you will see in the Cadillac advertisements.

    Except luxury vehicles are determined by vehicles priced over 40,000. If you include all sales over and under 40,000, Cadillac is 4th, while Lexus is the winner.


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    Re: Cadillac tops in luxury vehicle sales for 2002

    Originally posted by HotRodSaint
    Thats what you will see in the Cadillac advertisements.

    Except luxury vehicles are determined by vehicles priced over 40,000. If you include all sales over and under 40,000, Cadillac is 4th, while Lexus is the winner.
    I really hope they dont use that in their advertising, everybody knows lexus is currently no 1, id have more respect if they admitted they were no 4 and comitted to changing that and put that in a commercial

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    I couldn't link the article because I couldn't find it.

    But Automotive News uses the 40,000 mark because thats where the luxury tax kicks in. I also think the 3 series, C class, ES Lexus, etc... are called near luxury in the industry.

    But, sorry. Cadillac doesn't have plans to use that in their advertisements. But they could, and get away with it.

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    Originally posted by HotRodSaint
    I couldn't link the article because I couldn't find it.

    But Automotive News uses the 40,000 mark because thats where the luxury tax kicks in. I also think the 3 series, C class, ES Lexus, etc... are called near luxury in the industry.

    But, sorry. Cadillac doesn't have plans to use that in their advertisements. But they could, and get away with it.
    Happily the luxury tax has gone bye-bye...i guess Cadillac could get away with it but it would still be lame

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    Wouldn't be the first time they put a complimentary slant on the truth for the sake of better press. Problem is, it just shows they think too short-term because that kind of crap will cost them in the long run.


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