Got a loyalty email from Cadillac today with a $1000.00 off offer towards a new 2014 CTS. Just for the fun of it I did the "build your own" on the website. For an all wheel drive Luxury with 3.6 motor, NAV, sunroof, polished 18 inch wheels, and driver awareness package it was over $55,000 MSRP. Prices are really going up.
Cadillac is charging the same as the Germans for a similar product, at this level sometimes the lower cost option is seen as cheaper instead of as a better deal/value. this is why a polo shirt from target with a turkey sewn on the chest could be made by robots and is perfect and superior in every way to one made in a sweat shop in Bangladesh yet has a Ralph Lauren polo insignia on the chest, the Ralph Lauren will command 5 times the selling price for shirt not as good. Cadillac knows that when folks are on the golf course talking about their cars, one doesn't want to be perceived as not being able to afford the "real" thing. another example of this might be the new corvette is superior to the 911 but won't slow down porsche or the nissan GTR outperforming the 911 turbo it's sales won't be hurt by nissan either, probably the most glaring example is the hyundai equus BMW/Merc/Audi buyers don't even think about that car as nice as it is. Bottom line is these cars are optional not a necessity people buy brand and image and lifestyle at this level, not the technically best which historically is probably a toyota/honda. Cadillac is gunning for the big boys, since we drive them, i'm hoping they succeed.