Cadillac SRX Second Generation Forum - 2010+ Discussion, 6 additional months of OnStar for participating in Cadillac SRX Forums; Anyone else get this offered to them?
Today's vehicles are at the forefront of advanced safety technology. As cutting-edge innovations ...
Today's vehicles are at the forefront of advanced safety technology. As cutting-edge innovations continue to evolve, the development of these new features that improve safety on our roads will require an understanding of the way we drive. The study we are preparing to conduct will help us better understand the field performance of advanced safety features.
We'd like to give you the opportunity to be part of it
Based on the combination of safety features on your current vehicle, and your enrollment in the OnStar Vehicle Diagnostics service (OVD Service), you have been selected as a potential candidate to participate in this study.
What's in it for you?
In appreciation of your participation in this important study, you will be provided with 6 additional months of your current OnStar service at no cost to you. (Please refer to the OnStar Terms and Conditions and Privacy Statement at www.onstar.com for more information regarding our collection and use of your information when you have an active OnStar Plan).
You can decide to withdraw from the study at any time by emailing email@example.com. Please include your phone number, last name and zip code in the email so we can process your request. If you do change your mind, or if you discontinue your OVD Service (which is needed to enable OnStar to collect the data), your OnStar subscription will only be extended for the period of time that you participated in the study. Please note that it may take up to 10 days to stop the data collection from your vehicle. Please see the OnStar Terms and Conditions for more information on system limitations.
How it works
If you choose to participate, OnStar will periodically collect certain data from your vehicle. Examples of information that will be collected include: your vehicle's location information (so we can determine road type (e.g. highway), time of day, and weather conditions), and data relating to your everyday experience of safety features in your vehicle, such as vehicle speed.
It is important for you to know that your identity will not be known to anyone other than OnStar as part of this study. All data collected for this initiative will be anonymized by OnStar (not capable of being identified to you) by assigning your vehicle with a random identification number (e.g.7935) before it is shared with researchers or other third parties as part of the project.
The data will be collected every time the vehicle is driven for a period of one year, which will end no later than November 30, 2014.
How will the data be used?
The anonymized study data will be utilized by a variety of transportation safety professionals who seek to learn more about driver behavior - what causes crashes, and most important, how to prevent them. The data provided by you and other participants will be used to design safer roads and vehicles.
This study will further develop an important aspect of automotive safety. The National Highway Traffic Safety Administration (NHTSA) has requested the assistance of General Motors, OnStar, the University of Michigan Transportation Research Institute (UMTRI) and Virginia Tech Transportation Institution (VTTI) on this project which supports an upcoming research and development initiative - the goal of which is to make America's roadways safer for everyone.
Thank you for taking the time to consider this unique opportunity.
To participate, you must enroll by September 24, 2013.
If you are interested in participating, please click the link below. We will then ask you to provide the age and gender of the primary driver, as well as an estimate of the percent of time he/she will be using the vehicle. This information is needed to study any influence these factors may have on the data we are gathering.
Gay Kent, General Director, Vehicle Safety of General Motors &
Terry Inch, Chief Operating Officer of OnStar