Only 1500 sold in January but 4500 have been produced in the first 38 days of 2004.
There has got to be some kind of rebate/incentive in the pipeline.
here is what I am coming across on pricing.
My dealer has a $38,690 base V6 advertised for $33,700.
Invoice is $35,840. Conquest cash is $1500.
Which makes it $34,340.
Where is the dealer finding the other $600 discount?
How is he able to sell it for $33,700 and stay in business?
There is only about $300 of holdback left for him at $33,700.
There has got to be some kind of dealer cashback from Cadillac coming to him.
The 2-3K rebate I have heard of only applies to V8s built before 10/15/2003.
Even if not, it's not unheard of to sell a vehicle below invoice. It might just be a loss leader to get folks into the showroom.
We were selling cars at GMS employee pricing to everyone at the end of December, in order to meet some Cadillac sales targets. We lost money on every unit we sold that way, but sometimes the number of cars delivered is more important than the gross profit (not often, though ).
I just got back from driving the car and it is sweet.
It has excellent power and th body structure seems pretty rigid.
Drives very much like the CTS, but i like it more than the CTS.
More headroom and more back seat room.
Anyway, I asked my salesman about the $33.7K price and he said they were getting some help from Cadillac. Which I suspected.
The numbers just didn't add up without a spiff or dealer incentive.
I am now looking at the sign and drive deal.
They are offering $469 for a base V6.
Does that sound about right?
it does to me because the $32K CTS is available at $399.
There is another GM rebate in the form of "Instant Value Certificates" that I forgot about. Each dealer got a limited number of them (very limited) and can use them at their discretion on just about any vehicle. Each certificate is good for $500, and 1-4 certificates can be offered, depending on model and model year. I'm betting that's what your salesman was talking about.
So if the $1500 conquest cash brought the "invoice" price(for lack of a better term) down to $34,340. They could use 2 $500 certificates to bring it to $33,340. Adding $360 profit or commission to the salesman would bring it to the $33,700 advertised price.
And the dealer still makes his $1,160 holdback on the $38,690 MSRP.
Or they could use only 1 certificate and take a hit on some of the holdback.
One other factor that has not been mentioned is that the SRX was recently modified and/or "uprated" to clear the minimum 6,000 lb GVWR needed for small business owners to purchase this "truck" and take the now-infamous SUV tax deduction. Thus the older non-6,000 GVWR vehicles probably need additional incentives to sell. I, for one, am currently in the market for one of the newer 6,000 lb GVWR SRX's.
Just got back from signing the paperwork on my new SRX. I'll be getting it in a couple days since they have to get it from another dealership. Here's the breakdown of the deal for my almost fully loaded Diamond White RWD V6 SRX (Nav,3rd row, DVD, sunroof, HID's, etc.):