Quote:
Originally Posted by turnne which I completely believe has a relation to what someone is willing to spend on an extended warranty at purchase time...
Warren |
Trust me, as I noted, I worked in this industry for half of my working life. It has very little to do with what someone is "willing to pay" In fact, if our firm found that we were being undercut, we were happy to lose customers to a competing firm because we were confident that that firm would be loosing money on each policy they wrote and would soon be broke... And THAT happens ALL of the time. If your carrier goes broke your policy is worthless BTW.
Progressive Insurance (not where I worked) does this with their auto insurance web site, they post their price and the price of competitors even if the competitor is cheaper. Why? Better the competitor lose money then you.
What your numbers show is that the BMW's are ~23% more expensive to service over the life of the contract the the Caddy. This could be because they are just as reliable and the parts cost 23% more or the parts cost the same and they breakdown 23% more.
The Aurora is cheaper since it is a blend of simpler V6 cars and the more complicated high end models where the Seville's are ALL fairly complicated cars. The more toys the more things to break.
Keep in mind there is a HUGE commission on all of these polices (usually 40-50% of the contract) That's why you will probably experience more pressure and fear tactics at this part of the sale then any other.
Most salespeople will make more on the sale of a extended warranty then the sale of the car.