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Cadillac News: Cadillac moving to NY as separate business unit

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Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.

Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.

The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

As big a development as the geographic relocation is for Cadillac and GM, however, it's not the sum total of the changes announced today. Cadillac is also spinning off from GM as a "separate business unit." Although it will still very much remain part of the GM portfolio, it is being elevated (or at least separated) from its existing status as a GM brand - which will inevitably mean more autonomy but also more responsibility for its own operations.Continue reading Cadillac moving to NY as separate business unit
Cadillac moving to NY as separate business unit originally appeared on Autoblog on Tue, 23 Sep 2014 10:29:00 EST. Please see our terms for use of feeds.
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