Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/poll]
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Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/poll] in Current Cadillac Vehicle Discussion; Filed under: Coupe , Cadillac , Design/Style , Luxury Automakers always face a difficult decision when it comes to styling ...
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    Post Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

    Filed under: Coupe, Cadillac, Design/Style, Luxury


    Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.

    Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.

    What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

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    Cadillac toned down ATS Coupe design due to customer feedback [w/poll] originally appeared on Autoblog on Tue, 02 Sep 2014 09:30:00 EST. Please see our terms for use of feeds.
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    CTSCHICK is offline Cadillac Owners Connoisseur
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    Re: Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/p

    And not one that actually participated in the polls will actually buy one lmao
    GM listening to their focus groups was a major fail in this situation IMO your poll shows that hopefully we are wrong.

    Would love to see what the more aggressive coupe looked like..

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    Tedboss1 is offline Cadillac Owners Enthusiast
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    Re: Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/p

    I was hoping that it would look more like the ELR but let's wait and see how well the coupe sells in comparison to the sedan.

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    70eldo is offline Cadillac Owners Connoisseur
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    Re: Cadillac News: Cadillac toned down ATS Coupe design due to customer feedback [w/p

    How can a grille look inefficient and how has it anything to do with fun-to-drive???!!!
    I think that customer poll is BS and made up by management to cover up a stupid mistake.

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