Cadillac Hints at New Nomenclature with Nameplate Requests
Cadillac
 

Cadillac Forums | Help Us Help You | Advertise | Cadillac Parts | Cadillac News | Cadillac Classifieds / (Old System)

Cadillac Technical Archive | Cadillac Dealers | Cadillac Reviews | Cadillac Dealer Reviews | Cadillac Vendors

CadillacForums.com is the premier Cadillac Forum on the internet. Registered Users do not see the above ads.
+ Reply to Thread
Results 1 to 2 of 2
Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac Hints at New Nomenclature with Nameplate Requests in Current Cadillac Vehicle Discussion; ...
  1. #1
    AutoGuide.com is offline Moderator
    Automobile(s): None
    Join Date
    Dec 2012
    Posts
    50

    Cadillac Hints at New Nomenclature with Nameplate Requests



    Cadillac might be preparing to revamp its nomenclature with new nameplates.

    Recently, the American automaker filed to trademark the names “CT5″ and “CT6″ for “Motor land vehicles, Namely, automobiles, sport utility vehicles, trucks, vans, engines therefore and structural parts thereof.” The filings came on Monday, July 21.

    At this year’s Geneva Motor Show, Cadillac’s marketing chief Uwe Ellinghaus expressed his concern with Cadillac nameplates, saying that the brand “might lose customers who simply do not know where the car fits.” Coincidentally, former Infiniti President Johan de Nysschen has taken over at Cadillac and de Nysschen spearheaded Infiniti’s recent nomenclature change, for better or worse. With the rate that Cadillac plans to expand its model lineup, it wouldn’t be a stretch that de Nysschen is pushing for a unifying name change across the Cadillac stable.

    Read more about Cadillac's possible new nomenclature at AutoGuide.com.

  2. Remove Advertisements
    CadillacForums.com
    Advertisements
     

  3. #2
    aaron.hudacky's Avatar
    aaron.hudacky is offline Cadillac Owners Member
    Automobile(s): 1970 Eldorado, 1978 Coupe deVille, 1979 Coupe deVille
    Join Date
    Jul 2014
    Location
    San Diego
    Age
    38
    Posts
    42

    Re: Cadillac Hints at New Nomenclature with Nameplate Requests

    No! I wish Cadillac would stop emulating BMW and Mercedes and start using real names again. It seems to work well for Rolls Royce, Bentley, Bugatti, Lamborghini, and right now, even for Maserati from a sales perspective. Like Bill Mitchell said, if you're going to steal, rob a bank, not a grocery store, and Audi, BMW, Infiniti, Lexus, Acura and Mercedes are grocery stores compared to the brands I mentioned previously. Alphanumeric nameplates reinforce the fact Cadillac is chasing the competition, and they'll never resume the sales dominance they once had here let alone anywhere else if they don't stop copying lower-priced luxury brands and start innovating. 2015 is the 100 year anniversary for Cadillac's introduction of the V-8 as well as the "Penalty of Leadership" advertisement, and next year I don't think there will be anything comparable from a technology or marketing standpoint to be celebrated.

Quick Reply Quick Reply

Register Now

Please enter the name by which you would like to log-in and be known on this site.
If you do not want to register, fill this field only and the name will be used as user name for your post.

Please enter a password for your user account. Note that passwords are case-sensitive.

Please enter a valid email address for yourself.

Log-in

Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Bookmarks

Cadillac Posting Rules

  • You may not post new threads
  • You may post replies
  • You may not post attachments
  • You may not edit your posts
Read about Lincoln | Buick | Kia Forte Forum
Need products for your Cadillac? Check out your options at the links below:

custom floor mats | Cadillac Chrome and Black Chrome Wheels | window tinting