Cadillac Hints at New Nomenclature with Nameplate Requests
Cadillac might be preparing to revamp its nomenclature with new nameplates.
Recently, the American automaker filed to trademark the names “CT5″ and “CT6″ for “Motor land vehicles, Namely, automobiles, sport utility vehicles, trucks, vans, engines therefore and structural parts thereof.” The filings came on Monday, July 21.
At this year’s Geneva Motor Show, Cadillac’s marketing chief Uwe Ellinghaus expressed his concern with Cadillac nameplates, saying that the brand “might lose customers who simply do not know where the car fits.” Coincidentally, former Infiniti President Johan de Nysschen has taken over at Cadillac and de Nysschen spearheaded Infiniti’s recent nomenclature change, for better or worse. With the rate that Cadillac plans to expand its model lineup, it wouldn’t be a stretch that de Nysschen is pushing for a unifying name change across the Cadillac stable.
Automobile(s): 70 Eldorado, 78 and 79 Coupe deVilles, 2008 Subaru STI
Re: Cadillac Hints at New Nomenclature with Nameplate Requests
No! I wish Cadillac would stop emulating BMW and Mercedes and start using real names again. It seems to work well for Rolls Royce, Bentley, Bugatti, Lamborghini, and right now, even for Maserati from a sales perspective. Like Bill Mitchell said, if you're going to steal, rob a bank, not a grocery store, and Audi, BMW, Infiniti, Lexus, Acura and Mercedes are grocery stores compared to the brands I mentioned previously. Alphanumeric nameplates reinforce the fact Cadillac is chasing the competition, and they'll never resume the sales dominance they once had here let alone anywhere else if they don't stop copying lower-priced luxury brands and start innovating. 2015 is the 100 year anniversary for Cadillac's introduction of the V-8 as well as the "Penalty of Leadership" advertisement, and next year I don't think there will be anything comparable from a technology or marketing standpoint to be celebrated.