Cadillac News, Concepts, Future Models, Rumors and more Discussion, Cadillac News: Weekly Recap: New bosses try to jump-start Cadillac and Lincoln in Current Cadillac Vehicle Discussion; Filed under: Performance , Hirings/Firings/Layoffs , Aston Martin , Cadillac , Dodge , Ford , GM , Infiniti , Lincoln ...
Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.
Cadillac has received barrels of good ink in recent years, thanks to its sporty, fun-to-drive cars with gaudy horsepower figures and eye-catching designs. The problem is sales have been uneven, and this year they've fallen 1.9 percent to 82,117 vehicles.
Enter Johan de Nysschen. You know him from such roles as the head of Audi in the United States and more recently, as the global boss of Infiniti. Both brands have somewhat underdog status compared with segment leaders Mercedes-Benz, BMW and Lexus, and de Nysschen was lauded for his work at his previous stops, overseeing sales and product successes.
He's taking over for Bob Ferguson, who had been dividing his time between Cadillac and handling GM recall response on Capital Hill. Ferguson moved to a full-time role as GM's top public policy and government relations executive in July.
Meanwhile, Ford tapped a relatively obscure engineer, Kumar Galhotra, to lead Lincoln. He's replacing an industry star, Jim Farley, who's giving up the reins at Lincoln to focus on his other job - overseeing Ford's global marketing efforts.